Shape programmatic media planning and measurement from a remote-first home office, using DSP campaign expertise to improve client outcomes.

Directive’s Associate Director, Programmatic Strategy & Activation leads service expansion and strategic direction. This senior leader connects paid and organic channels with client KPIs and programmatic growth. The position also supports pitches, audits, presentations, and department learning and development.

Key Responsibilities

Build and execute impactful programmatic advertising strategies

Establish KPIs and recommend continuous campaign optimization

Coordinate initiatives with cross-functional marketing teams

Support programmatic new business pitches and presentations





Provide transparent programmatic perspectives and subject expertise

Requirements

Seven-plus years in publishing, agency, or ad tech programmatic roles

Experience driving B2B or SaaS growth with $50k-plus monthly budgets

Strong understanding of integrated paid and organic channels

Recent hands-on DSP building and optimization experience

Ability to balance multiple projects with analytical attention to detail

Bring media planning, integrated channel knowledge, and DSP activation experience to Directive’s programmatic leadership team remotely.

📌 Programmatic Media Strategy Director (Winnipeg)
🏢 Directive
📍 Winnipeg