Shape programmatic media strategy remotely at Directive Consulting, connecting campaign measurement, DSP activation, and client growth across B2B and SaaS. Lead with measurable impact. This Associate Director role owns the strategic expansion of Directive Consulting’s Programmatic service offerings. You will build measurement frameworks, evaluate campaign success, and provide clear programmatic perspectives for clients and internal teams. The work requires strong planning, analysis, communication, and cross-channel understanding. Key Responsibilities:





Spearhead impactful programmatic strategy development and execution Establish performance indicators for continuous optimization Recommend improvements supporting client growth Collaborate with teams across marketing initiatives Inform strategy through programmatic thought leadership Requirements:

Seven-plus years of proven programmatic experience Experience building campaign measurement frameworks Recent hands-on expertise optimizing campaigns in DSPs Robust understanding of paid and organic channel integration Excellent analytical, interpersonal, and communication abilities Apply your programmatic planning, measurement frameworks, DSP knowledge, and cross-channel perspective to Directive Consulting’s B2B clients.

📌 Programmatic Media Strategy Director (Winnipeg)
🏢 Directive
📍 Winnipeg