Shape programmatic media planning and activation for Directive Consulting’s B2B clients, working virtually through strategic measurement and optimization. This Associate Director position owns the expansion of programmatic service offerings and advances the department’s strategic direction. You will build measurement frameworks, evaluate campaign success, and connect programmatic with paid and organic channels. The work supports client growth across B2B and SaaS, including campaigns with substantial monthly budgets. Key Responsibilities:





Spearhead impactful programmatic strategy development and execution Build measurement frameworks for campaign success evaluation Analyze KPIs and recommend continuous campaign optimization Coordinate programmatic work with broader marketing initiatives Support programmatic pitches through audits and presentations Requirements:

Seven or more years of proven programmatic experience Programmatic media planning experience with analytical rigor Experience driving growth for B2B and SaaS clients Understanding of paid and organic channel integration Explicit communication, collaboration, and client-facing expertise Bring programmatic planning, measurement strategy, and channel perspective to Directive Consulting’s client-focused digital advertising practice.

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📌 Programmatic Media Strategy Director (Winnipeg)
🏢 Directive
📍 Winnipeg