Shape programmatic media strategy remotely in Canada, using measurement frameworks and performance analysis to advance B2B marketing services. This leadership role directs programmatic initiatives for clients, particularly across SaaS and B2B markets. You will oversee planning, activation, and optimization while aligning campaigns with business objectives.

You will also provide subject matter expertise, develop teams, and contribute to departmental strategy and service quality. Key Responsibilities:

Set strategic direction for programmatic initiatives Build measurement frameworks for campaign effectiveness Translate performance data into client recommendations Integrate campaigns across paid and organic channels Provide thought leadership for departmental development Requirements:

Seven or more years of programmatic advertising experience Programmatic media planning and measurement experience Experience with B2B and SaaS advertising growth Familiarity with The Trade Desk, Nexxen, or DV360 Ability to manage multiple competing priorities Use media planning, performance measurement, and strategic leadership to strengthen programmatic services for B2B and SaaS clients.

📌 Programmatic Media Strategy Director (Winnipeg)
🏢 Jobgether
📍 Winnipeg