Elevate beauty brands through creative paid media strategies as a Senior Manager. Lead day-to-day planning and optimization across channels while integrating with creator and social activities.
This role demands a performance-focused strategist skilled in paid social and digital video. You will translate brand insights into actionable media plans and develop comprehensive strategies for paid media across various platforms. Collaborate closely with cross-functional teams to maximize omnichannel impact and enhance the brand's presence in the social-first beauty landscape.
Key Responsibilities:
• Develop paid media strategies for various platforms
• Translate brand strategies into actionable media plans
• Build annual and quarterly media plans with budgets
• Partner with teams to identify high-performing assets
• Design structured testing frameworks for continuous improvement
Requirements:
• 6–8+ years in paid media or performance marketing
• Experience managing multi-channel paid media programs
• Proven track record in integrating creator content
• Strong analytical skills and campaign optimization experience
• Ability to thrive in a fast-paced environment
Drive impactful media strategies and analytics to further enhance brand visibility and performance.
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