Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big

About the team About Forma.ai Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big

About the team Engineers on this team build the application our customers and internal teams use to configure, operate, manage, and visualize complex incentive compensation workflows. There are many complex and difficult areas across the product, especially across frontend architecture and user experience, because of high data volumes, wide configurability, complex business logic, and mission-critical operational workflows. The work is not just about building screens; it is about helping users understand, act on, and trust complex compensation data and operational processes.

We are low on meetings and high on accountability. Most of the team is in the EST timezone, with some teammates in PST and Central.



We are far from maintenance or straightforward progressive evolution in many areas; there is a lot of room to make a meaningful impact on the overall user experience, product architecture, and frontend design patterns.

What you’ll be doing Reporting to the VP of Engineering, the Staff Frontend Engineer will play a critical role in shaping the technical direction, architecture, and long-term evolution of Forma’s customer-facing and internal operations experiences.

You’ll operate as a frontend technical leader, working across teams to drive alignment, set standards, and solve complex, ambiguous problems in a highly configurable, data-intensive product. You’ll partner closely with product, design, engineering, and leadership to define not just what we build, but how we build it — ensuring our frontend systems are scalable, consistent, and built for long-term velocity.

You will lead the design and development of foundational frontend systems, influence product and platform strategy, and help the team navigate complexity in workflows, automation, reporting, and data exploration at scale.

You will:

Lead the architecture and evolution of Forma’s frontend systems, patterns, and best practices.

Drive large, cross-cutting frontend initiatives spanning multiple product areas and teams.

Translate complex compensation and operational workflows into scalable, extensible UI systems and abstractions.





Define and standardize reusable frontend and data visualization patterns across the platform.

Partner with product and design to shape ambiguous problem spaces into clear, scalable solutions.

Improve frontend performance, reliability, accessibility, testing strategy, and developer experience at a systems level.

Mentor and guide engineers across the team, raising the overall quality and consistency of frontend development.

Influence technical strategy, roadmap planning, and prioritization decisions.

Identify and address systemic frontend challenges, including architecture, state management, and data handling at scale.

Bring solid product thinking, customer empathy, and operational awareness to complex problem spaces.

What we’re looking for We’re looking for a highly experienced frontend engineer who thrives in ambiguous environments, enjoys solving system-level problems, and can influence both technical and product direction.

This role is for someone who goes beyond owning features — you own

systems, patterns, and outcomes across teams . You should be able to connect business goals to technical strategy, guide teams through complexity, and make pragmatic decisions that balance scalability, usability, and delivery.

You have

Deep experience building and scaling production web applications with React, TypeScript, and JavaScript.

Proven experience designing frontend architecture and systems for complex, data-heavy, configurable applications.

Experience leading large frontend initiatives or platform-level efforts across teams.

Strong expertise in component design, state management, performance optimization, and testing at scale.

Experience building dashb

📌 Staff Frontend Engineer (Toronto)
🏢 Forma.ai
📍 Toronto