Shape Everist’s beauty growth through creator-led storytelling, social commerce, and performance marketing across DTC, retail, and emerging channels. As a senior marketing leader, you will connect emotional brand building with data-informed decisions. Reporting to the Co-Founder and Chief Brand Officer, you will guide campaigns, channel initiatives, and marketing operations. Your focus includes influencer programs, paid media, and consumer connection. Key Responsibilities:

Lead creator-led content and TikTok-first growth initiatives Evolve influencer and ambassador programs with performance focus Drive organic social strategy supporting brand affinity Ensure cohesive storytelling across DTC and retail touchpoints Identify experiments and scale effective channel strategies Requirements:

Six to eight years of progressive marketing experience DTC or eCommerce brand and performance marketing experience Meaningful-budget Meta and TikTok campaign oversight Excellent storytelling and creative partner direction experience Analytical approach to budgets and data-informed decisions Use storytelling, influencer expertise, and performance insight to build Everist’s beauty brand and support measurable growth.

📌 Beauty Brand Growth Marketing Director (Toronto)
🏢 Everist
📍 Toronto