Field Marketing Manager
- 12-month maternity FTC

Full-time Job Field: Marketing Candidate

Location:
Canada Hire type: Fixed term contract The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow. We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha We make change happen. From anywhere.

What we offer
you

We offer
a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible

working hours
that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices. Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS. Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work. Read our full list of benefits As a Field Marketing Manager for North America, this role is critical in aligning regional marketing initiatives with the goals of the sales organization. You’ll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue. You will be responsible for understanding the regional sales strategy,



identifying opportunities to support pipeline growth, and managing marketing performance with explicit attribution and influence on sales outcomes. This is a highly collaborative role that bridges strategic planning and hands‑on execution. What you'll be doing

Sales alignment and regional strategy

Act as the marketing business partner to the regional sales team; attend sales meetings, understand territory plans, and translate them into marketing strategies. Collaborate closely with regional sales leadership to prioritize marketing programs based on pipeline goals, target accounts, and deal stages, including identifying opportunities for marketing to help accelerate late-stage deals and reduce sales cycles. Provide insight into market trends, customer behaviour, and competitive activity that inform regional campaigns. Maintain a close feedback loop with account executives and business development executives to assess the impact of marketing touchpoints on deal velocity. Use data to continuously optimize marketing plans and demonstrate business value to key stakeholders. Marketing planning and execution

Actively contribute to regular regional marketing planning in conjunction with your team, to bring your expertise to activity/project budgeting Activate and oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes, which will heavily focus on integrated multi‑channel campaigns and regional events Plan,



manage and execute integrated, multi‑channel demand generation programs, incorporating events, organic and paid media, ABM (account‑based marketing), email marketing, and digital marketing programs. Work with the wider team for messaging/communications around events, ensuring cohesion and consistency as needed
- aligned to our goals and target audiences Work with suppliers and partners to coordinate and oversee end‑to‑end event details, including event communications, logistics such as venue selection and contracts, budgeting, booth design, and on‑site execution. Align on and collect key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization. Support sales enablement and ensure the team is enabled across all related marketing campaign outreach and qualified lead follow‑ups. Implement and localize SEO strategies to improve search visibility, website traffic, and lead generation in the region; ensure content is optimized for local search behaviour and aligned with global SEO guidelines Manage regional website updates, including deploying new features and functionality within the CMS, localizing and optimizing content, and providing feedback, contributions and insights to Adaptavist’s global website roadmap Partner marketing

Be our partners’ main operational point of contact for marketing in the region, where needed; develop and articulate communication strategy for Adaptavist and partner integrated efforts; manage partner marketing communications (eg., announcements, company updates, etc) Build and execute collaborative marketing and regional GTM plans with partners, internal teams, and stakeholders to achieve business

📌 The Adaptavist Group Marketing Field Marketing Manager (Winnipeg)
🏢 The Adaptavist Group
📍 Winnipeg