You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description The purpose of the role is to support the regional sales team in achieving all insurance & health and retention targets by developing and managing various forums of sales promotion including sales campaigns. The incumbent will build and maintain relationships with internal and external partners who can aid in sales objectives.

The successful candidate will share in Sun Life's values and believe in growth to achieve goals. They will manage escalations reported by the region, and elevate to RVP if necessary. They will help support market share growth by strategizing ways to increase advisor penetration and overall sales.





The Director of Sales will have leadership accountability for support functions including Business Development Managers, Inside Sales and Coordinator, and will be responsible for managing the existing relationship with some advisors and firms. They will spend an equal proportion of their time on team leadership & partner collaboration, sales activation and advisor & relationship management.

What will you do

Management of support functions including Business Development Managers, Inside Sales and Regional Coordinator

Supporting RVP in firm relationship management at senior leadership level

Manage front-line escalations

Improving sales results through Inside Sales and business management campaigns

Responsible for some advisor & firm relationships

Work with Directors of Sales, nationally, to define, promote and share best practices

Support the regional team in identifying sales opportunities through recent or existing relationships

Identify, monitor and mitigate potential risks to the company

Effectively managing the team’s budget

Assist the Regional Vice President in the development of a strategic plan for the region that will provide direction for the marketing and sale of Sun Life Financial products and services through advisory distribution channels

Shared Accountabilities

Complex tier 1 case consultation

Budget planning & accountability

Support Business Development Representative onboarding





Input into sales target discussions from a firm perspective Liaise with Insurance Sales Representatives to maintain relationships with advisors

What do you need to succeed Education, Licensing & Accreditation Requirements

University degree or post-secondary education

Life and Health Insurance License

Knowledge of insurance and health products and operations

Chartered Financial Planner (CFP) or Certified Life Underwriter (CLU/AVA) – asset

Leadership experience with proven results - asset

Leadership / Management Competencies

Highly organized and detail oriented

Excellent written and verbal communication skills

Able to manage multiple priorities simultaneously under tight timelines

Strong partnering skills and demonstrated ability to work with multiple stakeholders

5-7 years proven success in a sales role is an asset

Superior relationship building skills

Knowledge of the insurance industry and our competitors, including market segmentation and trends

Proven networking skills with advisors and sales leaders

Collaborate with colleagues, nationally, on key initiatives

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our

📌 Director of Sales (Toronto)
🏢 SunLife
📍 Toronto