Part-Time Contract | Remote | Quebec, Canada Compensation: $50–$65 CAD/hour, depending on experience Hours: Approximately 10–15 hours per week Duration: Fixed-term contract, with potential for extension About Patients Mirror Patients Mirror is a Canadian healthcare communications and creative production company specializing in patient-centred storytelling, documentary filmmaking, scientific education and strategic communications. We work with healthcare organizations, patient advocacy groups and industry partners to create meaningful, evidence-based communications that connect patient experiences with healthcare decision-making. The Opportunity We are seeking an experienced, fully bilingual (French and English) Social Media Coordinator to manage the execution of a healthcare communications campaign targeting audiences in Quebec. This is a hands-on position for someone who understands social media publishing, content optimization, paid advertising and campaign analytics. Our team provides the campaign strategy, core messaging and creative assets. Your role is to ensure the content is effectively adapted, published, promoted and monitored.

Key Responsibilities
Social Media Management
• Schedule and publish three posts weekly across LinkedIn, Facebook and Instagram (nine platform placements per week).
• Adapt approved content for each platform and audience.
• Ensure French and English content is accurate, engaging and culturally appropriate for Quebec.
• Maintain the editorial calendar and publishing schedule.
• Perform quality checks on posts, captions, links and creative assets.



Social SEO and Content Optimization
• Optimize captions, keywords, hashtags and descriptions for discoverability.
• Adapt approved messaging to suit platform-specific best practices.
• Recommend adjustments to improve reach and engagement.
• Maintain consistency with approved brand and healthcare messaging. Paid Advertising Management
• Set up, manage and optimize campaigns using LinkedIn Campaign Manager.
• Manage Facebook and Instagram advertising through Meta Ads Manager when required.
• Configure approved audiences, budgets, placements and campaign objectives.
• Monitor advertising expenditure and campaign performance.
• Recommend improvements based on campaign analytics. Community Management and Reporting
• Monitor comments, messages and audience engagement.
• Escalate sensitive healthcare questions and comments for review.
• Prepare concise weekly performance reports.
• Track reach, impressions, engagement, click-through rates and advertising performance.
• Provide a final campaign performance summary. Required Qualifications
• Professional fluency in written and spoken French and English.
• Excellent Quebec French writing and editing skills.




• Minimum 2–3 years of qualified social media management experience.
• Demonstrated proficiency with LinkedIn Campaign Manager.
• Demonstrated proficiency with Meta Business Suite and Meta Ads Manager.
• Experience with organic and paid social media campaigns.
• Strong understanding of social SEO, keyword optimization and analytics.
• Excellent organizational skills and ability to work independently.
• Strong attention to detail and ability to meet deadlines. Preferred Qualifications
• Experience in healthcare, pharmaceutical, medical communications or patient advocacy.
• Familiarity with regulated industries and content approval processes.
• Experience targeting professional audiences through LinkedIn advertising.
• Familiarity with Canva, Adobe Creative Cloud and Google Analytics. What We're Looking For Someone who is organized, proactive, detail-oriented and comfortable working with an established creative and strategic team. We need a coordinator who can take approved content, optimize it for each platform, manage publishing and advertising, and provide meaningful performance insights without requiring constant supervision.

How to Apply
Please submit your résumé, hourly rate and two examples of social media campaigns you have managed, preferably including paid advertising results. Experience working with Quebec audiences is essential. Only candidates who are professionally fluent in both French and English and have hands-on experience with LinkedIn Campaign Manager and Meta Ads Manager will be considered. •

📌 Bilingual Social Media Coordinator (Quebec City)
🏢 Patients Mirror
📍 Quebec City