Digital Growth Marketer | Full-Time | Remote Company Description The GTM Code helps businesses identify the people actively researching the problems they solve and the solutions they offer. Licensing high Intent data powered by lead intelligence. The platform analyzes over 1.9 trillion weekly signals to identify people showing real buying interest, such as researching solutions, comparing providers, and exploring pricing. Our customers get access to verified contact information and buying-intent insights to power more targeted outbound, sales or marketing campaigns. We work with founders, sales teams, marketers, agencies, and businesses looking to generate more qualified leads, shorten sales cycles, and improve marketing performance. Role Description We are looking for a full-time, remote Digital Growth Marketer to manage and grow The GTM Code’s digital presence, increase engagement, generate qualified leads, and support our outbound marketing efforts. This is a hands-on role for someone who is comfortable managing multiple marketing channels, creating compelling content, and using AI tools to work efficiently. The ideal candidate understands B2B marketing, SEO, social media engagement, email marketing, and outbound lead generation. You should be able to take ownership of campaigns, from content creation and execution to tracking performance and improving results.

Key Responsibilities
1. Social Media Management & Engagement
* Manage and grow our company social media pages, particularly LinkedIn, Facebook, and Instagram.
* Create, write, design, and schedule engaging social media content.
* Actively comment on relevant industry posts, engage with potential customers, and participate in conversations to increase brand visibility.
* Develop strategies to increase followers, engagement, and organic reach.
* Repurpose blogs, newsletters, and other marketing materials into social media content. 2. SEO & Website Content
* Research, write, and publish SEO-optimized blog articles on our website.
* Identify relevant keywords and topics that help attract our ideal customers through organic search.
* Optimize blog headlines,



meta descriptions, internal links, and content structure.
* Use AI-powered tools to support keyword research, content creation, and SEO optimization.
* Track organic traffic and improve content performance over time. 3. Email Newsletters & Marketing
* Create, write, design, and distribute regular email newsletters.
* Develop content that educates subscribers, builds trust, and encourages engagement.
* Manage newsletter scheduling, audience segmentation, and email automation.
* Monitor open rates, click-through rates, and conversions to improve performance.
* Repurpose newsletter content across blogs and social media. 4. Outbound Campaign Management
* Build, launch, and manage outbound campaigns across email and LinkedIn.
* Develop targeted prospect lists and audience segments using The GTM Code’s high-intent data.
* Write personalized outreach messages and follow-up sequences.
* Manage outreach tools, campaign scheduling, and follow-ups.
* Monitor reply rates, positive responses, booked meetings, and campaign performance.
* Test messaging, audiences, and campaign strategies to improve lead generation. 5. Marketing Analytics & Optimization
* Track marketing performance across social media, SEO, newsletters, and outbound campaigns.
* Run A/B tests to improve messaging, engagement, and conversion rates.
* Prepare regular performance reports highlighting results and opportunities for improvement.
* Identify recent opportunities to increase website traffic, qualified leads, and customer acquisition. 6. AI-Powered Marketing & Automation
* Use AI tools such as ChatGPT, Claude, or similar platforms to streamline content creation, research, and campaign execution.




* Leverage marketing automation tools to manage repetitive tasks and improve efficiency.
* Identify opportunities to automate content distribution, follow-ups, and marketing workflows.
* Stay informed about emerging AI marketing tools and recommend ways to improve productivity. Qualifications
* Proven experience in digital marketing, growth marketing, or B2B demand generation.
* Strong copywriting skills with experience creating newsletters, blog articles, social media posts, and outbound messages.
* Experience with SEO, keyword research, and optimizing website content for organic traffic.
* Experience managing company social media pages and increasing engagement through organic strategies.
* Hands-on experience with email marketing platforms, newsletters, and marketing automation.
* Experience managing cold email and LinkedIn outbound campaigns.
* Familiarity with CRM and marketing tools such as HubSpot, GoHighLevel, LinkedIn Sales Navigator, or similar platforms.
* Proficiency with AI tools such as ChatGPT, Claude, and other marketing automation solutions.
* Understanding of marketing analytics, lead generation, and conversion optimization.
* Strong organizational skills and the ability to independently manage several marketing channels.
* Excellent written and verbal communication skills.
* Experience with B2B SaaS, technology companies, or startups is a plus.
* A relevant degree or equivalent hands-on marketing experience. What We’re Looking For We’re looking for a resourceful, creative, and results-driven marketer who can take ownership of our day-to-day marketing activities. You should enjoy writing, creating content, engaging with audiences, managing campaigns, and finding ways to improve results. Since we’re a growing technology company, we’re especially interested in someone who knows how to use AI and automation to manage multiple marketing channels efficiently while maintaining high-quality work. Our goal is to build a stronger online presence, grow our audience, drive organic traffic, and turn marketing efforts into qualified leads and new customers.

📌 Growth Marketer (Toronto)
🏢 The GTM Code
📍 Toronto