Lead integrated marketing campaigns at Manulife in Toronto, using data-driven strategy and digital marketing to increase Group Benefits member engagement.

As Marketing Manager, you will report to the Director, Member Marketing & Growth. You will develop strategies, servicing communications, and omni-channel plans that encourage product, service, and digital solution adoption. The work requires campaign leadership, cross-functional influence, clear writing, and measurable marketing impact.

Key Responsibilities:

- Develop data-driven strategies supporting Group Perks business goals
- Lead campaign planning, timelines, prioritization, and execution
- Manage omni-channel messaging, brand alignment, and business outcomes
- Guide creative teams and agency partners developing digital assets




- Present performance insights and optimization recommendations to stakeholders

Requirements:

- University or college degree in marketing, communications, media, or related field
- Eight to ten-plus years of marketing experience
- Experience leading digital marketing strategies and integrated campaigns
- Strong analytical, writing, editing, and content strategy abilities
- Experience with MarTech tools and campaign performance metrics

Bring integrated campaign leadership, analytical thinking, and digital marketing expertise to Manulife's Group Benefits member experience.

📌 Senior Integrated Marketing Manager (Halifax Regional Municipality)
🏢 Manulife
📍 Halifax Regional Municipality