Shape search visibility with technical SEO and AI Optimization expertise at McCann Canada. This intermediate, client-facing role supports traditional and AI-powered discovery.

Reporting to the Director of Digital Strategy, you will create integrated SEO, AEO, and AI Visibility strategies. You will research growth opportunities, audit technical and content performance, and translate complex findings into actionable recommendations. Collaboration spans content, analytics, web development, account teams, and clients.

Key Responsibilities:

- Develop SEO, AEO, and AI Visibility strategies
- Conduct technical SEO, content, entity, and AI audits
- Analyze architecture, crawlability, indexation, and structured data
- Recommend content, schema, and entity optimization strategies




- Present roadmaps and performance updates to clients

Requirements:

- Four to six years of SEO or digital strategy experience
- Solid technical SEO expertise across crawling and indexing
- Experience with AI Search, AEO, GEO, or related methodologies
- Proficiency with SEMrush, Ahrefs, Screaming Frog, or comparable tools
- Excellent presentation, communication, and storytelling skills

Bring technical SEO, AI search, structured data, and client communication expertise to McCann Canada's visibility strategies.

📌 Search and AI Visibility Strategist (Toronto)
🏢 McCann Canada
📍 Toronto