Ignite Your Potential at Westerner Park

Join Westerner Park, where exciting opportunities, meaningful experiences, and personal growth come together. As a community-focused organization, we take pride in creating memorable moments for our guests, clients, and community through the events we host and the experiences we deliver.

Position Overview

Westerner Park is seeking an experienced and business-focused Manager, Parking and Commercial Operations to lead the performance and growth of key customer-facing commercial operations, initially including Parking and the RV Resort.

Reporting to the Chief Executive Officer (CEO), the Manager is accountable for revenue generation and profitability, customer experience, service delivery, staffing, systems, and continuous improvement. The role may also expand to include other stand‑alone commercial operations as they are developed.

Key Responsibilities

The Manager, Park and Commercial Operations is responsible for the following:

Business & Commercial Leadership

- Develop and manage business and operating plans, budgets, forecasts, pricing, revenue and profitability objectives, resource requirements and performance measures for assigned operations.
- Monitor financial and operational performance and take action to improve revenue, profitability, utilization or occupancy, customer experience and operating efficiency.
- Lead employees, seasonal staff, contractors and supporting resources, balancing management responsibilities with hands‑on operational involvement during peak periods and significant operations.
- Identify practical opportunities to improve or grow assigned businesses and make effective use of Westerner Park assets and resources.
- Manage approved expenditures,



contracts and initiatives within delegated authority and work across portfolios to coordinate shared requirements.

Parking Operations

- Lead the implementation, stabilization and ongoing management of Westerner Park's paid Parking business.
- Establish or recommend Parking rates, products, systems and service approaches and plan for event demand, staffing, accessibility, traffic flow and customer communications.
- Coordinate with event teams regarding schedules, anticipated attendance, lot availability and Parking requirements.
- Coordinate with Park & Facilities to ensure parking areas are physically ready, including maintenance, snow and ice control, grounds and infrastructure requirements.
- Monitor Parking revenue, profitability, utilization, operating costs and customer feedback and adjust the business approach as appropriate.

RV Resort Operations

- Lead the business and operation of Westerner Park's 100‑stall RV Resort, including winterized stalls and overflow capacity.
- Manage rates, occupancy, revenue, profitability, seasonal operations, service standards, staffing and guest experience.
- Ensure effective reservation, check‑in, payment and guest‑communication processes and coordinate administrative support with Reception.
- Coordinate with Park & Facilities regarding seasonal readiness, maintenance,



grounds, utilities and infrastructure requirements.
- Identify opportunities to improve occupancy, services and business performance and serve as Staff Liaison to the RV Resort Ad Hoc Committee.

Commercial Operations & New Ventures

- Lead other assigned stand‑alone commercial operations, including farmland leasing where applicable, as organizational priorities evolve.
- Assess opportunities and prepare business cases addressing customer demand, revenue potential, pricing, operating requirements, investment, risk and expected return.
- Implement and manage approved commercial initiatives, agreements and operating relationships and monitor their ongoing performance.
- Recommend whether recent initiatives should be continued, expanded, modified or discontinued, while avoiding duplication with Venue sales, Signature Events, sponsorship, Marketing or other established accountabilities.

This role is expected to adapt to organizational needs and may take on additional responsibilities to support the success of Westerner Park.

What You’ll Bring

- Post‑secondary education or equivalent experience in business management, hospitality, tourism, recreation, parking, accommodation or a related field.
- Progressive experience managing customer‑focused, revenue‑generating operations, including supervisory or management experience.
- Strong financial and business acumen, including budgeting, forecasting, pricing, revenue and profitability analysis, expense management and performance monitoring.
- Experience in seasonal, event‑driven, hospitality, recreation, parking, accommodation or similar operations,

📌 Manager, Parking and Commercial Operations (Red Deer)
🏢 Westerner Park
📍 Red Deer