Shape Asana’s messaging for CIOs and IT Operations leaders through audience strategy, technical storytelling, and sales enablement. Build campaigns for enterprise software buyers.
As a Senior Product Marketing Manager, you will own positioning for IT and digital transformation audiences. You will translate AI adoption, governance, tool consolidation, and modernization trends into credible content. The work supports field sellers, product marketing partners, and current-logo campaigns.
Key Responsibilities: Own audience strategy, messaging, and positioning for IT personas
Map buyer workflows, budgets, evaluation criteria, and decision-makers
Create POVs, narratives, demos, briefings, and whitepapers
Equip sales with guides, battlecards, and customer proof




Bring market feedback into product and positioning decisions
Requirements: Seven-plus years in product marketing or enterprise software GTM
Deep understanding of IT and technical buyers
Experience with ITSM, developer tools, AI, or automation platforms
Ability to explain technical and AI concepts clearly
Data-driven research, presentation, writing, and editing skills
Use IT buyer insight, AI understanding, and product marketing expertise to strengthen Asana’s enterprise narrative and sales execution.

#J-18808-Ljbffr

📌 Senior IT Product Marketing Manager (British Columbia)
🏢 Athos
📍 British Columbia