About Lumenalta

Lumenalta is a modern professional services firm that partners with high-impact organizations to deliver transformative, data-driven, and AI-powered solutions. Backed by top-tier leadership and an exceptional track record of execution, we help clients move from insight to action—faster and smarter.

Position Overview:

The Digital PR Specialist builds Lumenalta's reputation as a leading voice on enterprise data and AI. You'll earn media coverage, place our executives as expert sources, and create data-driven stories that win high-authority backlinks and strengthen how Lumenalta shows up in search and AI assistants. This is a hands-on role for someone who can find a story, pitch it well, and show its impact on the business.

Key Responsibilities:

Media relations and thought leadership

- Build and maintain targeted media lists across AI and data trade press, enterprise technology outlets and business media.
- Pitch Lumenalta executives and specialists as expert sources through direct outreach and expert-sourcing platforms.
- Develop relationships with journalists, editors, podcast hosts and analysts covering data and AI.
- Work with executives and subject-matter experts to shape timely points of view and commentary.
- Support partner announcements and co-marketing news with our platform partners.

Digital PR campaigns and link earning

- Plan and run data-driven campaigns using insight from our client work, from concept through outreach and reporting.
- Earn high-authority backlinks through campaign assets and outreach, in partnership with our SEO agency.
- Run reactive PR, spotting news moments where Lumenalta has a credible, useful point of view.

Strategy and measurement





- Build a quarterly digital PR plan aligned to Lumenalta's brand narrative and marketing priorities.
- Track and report results monthly: placements, backlinks, share of voice and AI search citations.
- Connect PR activity to business outcomes, including influence on pipeline and priority accounts.

How we'll measure success

First 90 days:

- Target media list and journalist relationships established for priority topics.
- Regular expert commentary placements secured for Lumenalta executives.
- First data-driven campaign planned and in market.
- Reporting dashboard live.

First year

- Consistent earned coverage, including tier-1 trade and business outlets each quarter.
- Growth in high-authority sites linking to lumenalta.com.
- Rising share of voice against peers in priority topics.
- Increasing citations of Lumenalta in AI search results for priority topics.

Qualifications:

- 3 to 5 years in digital PR or media relations, in-house or at an agency.
- A portfolio of earned placements in respected trade or business outlets, ideally in B2B technology.
- Strong news judgment and the ability to find stories in data and client work.
- Clear, concise writing for pitches, press materials and executive commentary.
- Working knowledge of SEO and link earning, including domain authority and how coverage drives search visibility.




- Experience with media databases and monitoring tools such as Muck Rack or Cision.

Preferred:

- Existing relationships with journalists covering enterprise technology, data or AI.
- Experience placing executives in podcasts, bylines and speaking opportunities.
- Familiarity with generative engine optimization and how earned media shapes AI search answers.
- Experience in one or more of our priority industries.

What We Offer:

- A high-visibility platform with exposure to executive leadership and major client opportunities.
- A culture of mentorship, excellence, and innovation.
- The opportunity to shape how a fast-growing firm shows up in the market. Competitive compensation and benefits.

Salary Salary range: CA$64,000 - CA$85,000 annually, with final compensation determined by your qualifications, expertise, experience, and the role's scope.

Location:

This is a fully remote position. Must have availability to work U.S. Eastern time zone business hours.

Benefits In addition to competitive pay, we offer a variety of benefits to support your professional and personal growth, including:

- Flexible working hours in a remote environment.
- Health insurance (medical and dental) for T4 Employees.
- A career development fund to enhance your skills and knowledge.
- 15 days of paid time off annually.
- Access to soft-skill development courses to further your career.

Position Details This is a full-time position requiring a minimum of 40 hours per week, Monday through Friday .

Application Deadline

Applications will be accepted until October 25th, 2026 . Candidates can expect feedback by November 2nd, 2026 .

📌 Digital PR Specialist (Canada)
🏢 Lumenalta
📍 Canada