Looking for a hands-on Freelance Paid Media Specialist to enhance paid social campaigns for a B2B tech company. Drive campaign performance by working closely with the Demand Generation team. You will be instrumental in executing and optimizing paid social strategies across platforms like LinkedIn, Meta/Facebook, and Reddit.

This role requires managing campaign performance, budgets, and bid strategies while delivering strategic recommendations aimed at improving pipeline goals. Key Responsibilities:

- Manage and optimize paid campaigns across LinkedIn, Meta, and Reddit
- Monitor performance, budgets, pacing, and bidding strategies
- Build campaigns using creative assets from internal teams
- Continuously test audiences, targeting, and placements
- Identify opportunities for campaign efficiency and performance Requirements:
- Solid experience in B2B SaaS or technology paid social
- Expertise in LinkedIn and Meta Ads
- Experience managing large paid media budgets
- Understanding of demand generation and full-funnel marketing
- Strong analytical and optimization skills Drive lead generation and campaign efficiency through expert paid social marketing.

📌 Freelance Paid Media SpecialistB Tech (Edmonton)
🏢 good morning com
📍 Edmonton