POSITION TYPE & TERM

Term: October 15, 2026 - October 15, 2027 (12 months)

Type: Part time term position with the opportunity to transition into a permanent role.

Compensation: $30,000 to $50,000 - Commensurate with experience

Location: Canmore, AB (Hybrid remote and in-office)

Reports to: General Manager

Hours: Variable; significantly increased hours through July and August. Evening and weekend work required during festival season and during events.

POSITION OVERVIEW

The Canmore Folk Music Festival is approaching a landmark moment: our 50th anniversary in 2027. We are looking for an experienced Marketing & Communications Manager to lead strategy, set the direction for our campaigns, and ensure our most historic festival year reaches the audiences it deserves. This is a senior strategic role- you will define the roadmap, set measurable deliverables, and work alongside a skilled execution team to bring it to life.

If you are a strategic marketer who thrives in the arts and culture space and wants to put their stamp on a milestone moment for one of Alberta's most beloved festivals, we want to hear from you.

MARKETING STRATEGY & PLANNING

- Lead the development of a comprehensive annual marketing strategy covering paid media, digital, print, radio, and PR; present recommendations to Festival leadership.
- Set campaign objectives, timelines, and measurable deliverables for each pillar of the marketing plan.
- Own the annual marketing calendar and oversee its execution by the broader team.
- Manage and allocate the marketing budget; track ROI and report on financial performance to leadership.
- Serve as the marketing lead on ticketing strategy,



working closely with Showpass to align campaigns with sales milestones and audience segments.
- Monitor campaign analytics; apply data-driven decisions and stay ahead of festival and arts marketing trends.

PAID MEDIA & ADVERTISING

- Develop and manage paid media strategy across digital (Meta Ads, Google Ads, programmatic) and traditional channels (radio, print, out-of-home).
- Set media budgets, negotiate placements, and evaluate channel performance.
- Brief the execution team on creative requirements to ensure assets meet platform and placement specifications.

SOCIAL MEDIA & DIGITAL

- Set the content strategy, tone, and voice for all official festival channels (Instagram, Facebook, TikTok, YouTube).
- Brief and oversee the creation of content including text, photo, and video that reflects the festival's identity and values.
- Define KPIs for audience growth and engagement; review performance and direct adjustments.

PUBLIC RELATIONS & COMMUNICATIONS

- Build and maintain media relationships with local, regional, and national outlets to secure meaningful coverage.
- Act as the festival's primary spokesperson for media inquiries and public relations activities.
- Develop crisis communications plans and protocols to protect the festival's reputation.
- Lead outreach strategies targeting specific demographics and new audience segments.




- Direct post-festival evaluation of communications strategies to inform future planning.

TEAM LEADERSHIP & COLLABORATION

- Set deliverables and provide strategic direction to the execution team, including Marketing & Design Co-op Students, Program Coordinator, and Photography Coordinator.
- Collaborate with the Executive Director, General Manager, Sponsorship Manager, and Artistic team to align marketing with organizational priorities.

KEY COMPETENCIES & QUALIFICATIONS

- Minimum 3-5 years of progressive experience in marketing and communications; preference for the arts, culture, or events sector.
- Demonstrated experience developing and executing integrated, multi-channel marketing strategies.
- Hands-on experience managing paid media campaigns across digital and traditional channels.
- Strong leadership and project management skills; comfortable briefing and directing a team of executors.
- Exceptional written and verbal communication; skilled at crafting compelling narratives for diverse audiences.
- Data-driven mindset with comfort in analytics tools to measure and optimize campaign performance.
- Familiarity with ticketing platforms and/or event marketing is an asset.

The Canmore Folk Music Festival's 50th anniversary is a once-in-a-generation opportunity to tell our story to the widest audience we've ever reached. You'll be joining a passionate, dedicated team at the most significant moment in our history- set against the backdrop of one of Canada's most spectacular mountain settings. We are committed to creating a welcoming, inclusive, and supportive environment.

📌 Marketing & Communications Manager (Canmore)
🏢 Canmore Folk Music Festival
📍 Canmore