Field-Based Leadership Role | Ideally Located in the Greater Toronto or Montreal Area

Victoriaville & Co. is seeking a energetic, customer-focused sales leader to drive profitable growth across Canada and the United States. Reporting to the Vice President, Sales and Customer Service, the Sales Director will lead and develop a team of Account Managers located throughout Eastern Canada and the Northeastern United States, while maintaining direct responsibility for select strategic accounts.

The Opportunity

This hands-on leadership role combines sales management, coaching, key account management, customer relationship development, and business growth. The successful candidate will spend a significant portion of their time in the field supporting Account Managers, meeting with customers, advancing key business opportunities, and representing Victoriaville & Co. throughout the industry.

Key Responsibilities

- Lead, coach, mentor, and develop a high-performing sales team.
- Establish sales priorities and implement actionable plans to achieve revenue, profitability, and market share objectives.
- Manage select strategic accounts and participate in key presentations, negotiations, and major sales opportunities.
- Build and maintain trusted relationships with funeral home owners, operators, purchasing groups, and industry stakeholders.
- Identify and develop new customers, partnerships, and market opportunities across Eastern Canada and the Northeastern United States.
- Monitor sales pipelines, forecasts, pricing strategies, and regional performance using CRM systems and sales analytics tools.
- Collaborate closely with Marketing, Operations, Product Development, and Executive Leadership teams to execute strategic initiatives and deliver an exceptional customer experience.




- Represent the company at customer meetings, industry associations, trade shows, conferences, and other industry events.

Qualifications

- 7 to 10 years of progressive sales experience, including leadership responsibilities, or 10+ years of leadership experience within the funeral service industry.
- Proven success in revenue growth, team development, consultative selling, and strategic account management.
- Strong communication, negotiation, business planning, and relationship-building skills.
- Ability to balance strategic leadership with direct customer engagement and hands-on participation in sales activities.
- Proficiency with Microsoft 365, CRM platforms, and sales reporting and analytics tools.
- Valid driver's license and willingness to travel extensively throughout Canada and the United States, up to 60% of the time.

Preferred Qualifications

- Experience within the funeral services industry and an established network throughout Eastern Canada and/or the Northeastern United States.
- Bilingualism (French and English). Daily communication in English with customers and employees is required.
- Experience managing major accounts, purchasing groups, or multi-location customers.
- Postsecondary education in Business Administration, Marketing, or a related field. Funeral service qualifications are considered an asset.

Compensation and Benefits

Victoriaville & Co. offers a competitive base salary, annual performance-based bonus opportunity, company vehicle or automobile allowance, comprehensive health and insurance advantages, retirement savings program, paid vacation and holidays, and ongoing professional development opportunities.

Victoriaville & Co. is an equal opportunity employer and welcomes applications from all qualified candidates.

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