14 Oct
|
Anker Innovations
|
Metro Vancouver
14 Oct
Anker Innovations
Metro Vancouver
À propos du poste
About the RoleWe are looking for a Retail Marketing Manager to drive marketing strategy and execution across key retail accounts in Canada. This role will support the growth of Anker's nnulti-brand portfolio (Anker, soundcore, eufy)by developing effective retail marketing plans that drive sell-throuIgh and overall business performance.
Responsabilités
- Own retail marketing plans across key accounts and categories, aligned with business objectives andchannel priorities
- Plan and execute retail marketing initiatives (e.g., in-store displayss, campaigns, merchandising) to drive sellthrough and customer engagement
- Leverage brand and global marketing plans and assets, adaptingthem into effective retail executions acrosschannels
- Oversee the development and execution of retail assets and merc:handising materials (e.g., displays, POSM),ensuring strong in-store presence and consistency
- Work closely with Sales and GTM teams to align marketing planswith commercial priorities, key launches,and retail calendars
- Act as the key marketing contact for retail partners,
managing day-to-day communication and collaborationon marketing initiatives
- Manage retail marketing budgets and ensure efficient allocation to maximize ROTrack and analyze performance, providing insights and recommerdations to continuously improve marketingeffectiveness
Qualifications
- 5-8 years of experience in retail, trade, or channel marketing
- Experience in consumer electronics or similar fast-paced consiumer industries preferred
- Strong understanding of retail dynamics and how marketing drives sell-through and business performance
- Proven ability to manage budgets and deliver measurable results (e.g., sell-through, ROI)
- Strong communication and cross-functional collaboration skillss, with the ability to work across Sales, GTM,and marketing teams
- Excellent English communication skills required
- Mandarin is a strong asset; French is a plus
- Comfortable working in a quick-paced, cross-functional and cross-time-zone environment
📌 Retail Marketing Manager (Metro Vancouver)
🏢 Anker Innovations
📍 Metro Vancouver