FORCRETE is a premium building material supplier on a mission to transform the design and construction landscape. We are building a dynamic sales team to educate and inspire our target audience about the endless possibilities of our innovative finishes.

Backed by world-class quality and a dedicated professional service team, FORCRETE delivers a product that is not only beautiful but also reliable and easy to stand behind. We provide comprehensive training, ongoing support, and in-depth product education so you can promote with confidence and close with authority.

This is a rare opportunity to represent a product with a proven track record of success and strong market demand. If you’re passionate about design, architecture, and premium building solutions — and you’re ready to join a fast-growing brand — now is the time to be part of FORCRETE’s story.

Mission: Build long-term relationships with architects and designers, positioning FORCRETE as the premium surface solution for their projects.

About the Role

We are seeking a motivated, relationship-driven Sales Manager to grow Forcrete presence across North America. This role focuses on business development, strategic client relationships, and specification-driven sales within the architecture, design, and construction industries.

Key Responsibilities

- Develop and execute sales plans to grow Forcrete’s presence and revenue across the assigned territory
- Build and maintain strategic relationships with architects, interior designers, general contractors, developers, and other key decision-makers
- Present Forcrete’s product range, applications, and value proposition to clients, specifiers, and project stakeholders
- Drive product specification at the design-development stage and help convert specifications into sales
- Manage and forecast the sales pipeline, prioritising opportunities from first contact through to order or contract
- Lead client meetings, site visits,



product presentations, and showroom appointments
- Ensure sample requests and client follow-ups are handled promptly to maintain momentum on active opportunities
- Represent Forcrete at relevant industry events, trade shows, and networking opportunities
- Maintain accurate CRM records, sales forecasts, account plans, and opportunity updates
- Coordinate with leadership, operations, and the Forcrete’s team as appropriate to support a smooth customer and project experience
- Establish and work toward sales goals, revenue targets, and other agreed performance metrics
- Represent Forcrete with professionalism, product knowledge, and integrity

What We're Looking For Experience & Background

- 2–5 years of sales experience, ideally in architecture, interior design, construction, or luxury materials
- Existing relationships within the design and build community are a strong advantage
- Experience in specification selling or consultative sales preferred
- Familiarity with construction processes, building materials, or decorative finishes
- Experience using CRM platforms (HubSpot preferred)

Skills

- Exceptional relationship-building and networking ability
- Confident and articulate communicator — in person, on the phone, and in writing
- Strong organisational skills — able to manage multiple projects and follow-ups simultaneously
- Able to read and interpret architectural drawings and design specifications
- Comfortable presenting to senior designers, architects, and project stakeholders




- Self-motivated and able to work independently with minimal supervision

Personal Qualities

- Genuine passion for design, interiors, and premium architectural finishes
- Highly presentable and professional — Forcrete is a premium brand and every client interaction must reflect that
- Curious and eager to learn — product knowledge is everything in this role
- Resilient and comfortable with long sales cycles and relationship-based selling
- Collaborative — willing to share leads, knowledge, and wins with the wider team
- Adaptable and calm under pressure — construction timelines move fast
- Client-first mindset — always focused on delivering the right solution, not just closing the deal

What We Offer

- Competitive compensation with performance-based incentives.
- Opportunities for professional growth and development.
- Product training and resources to support sales efforts.
- A collaborative, design-focused environment.
- The opportunity to help grow a premium architectural finishes brand.

How to Apply Submit your resume through Indeed, highlighting your relevant sales experience and background in the architecture, design, or construction industry.

Job Type: Full-time

Pay: $100,000.00-$180,000.00 per year

Perks

- Flexible schedule
- On-site parking

Application question(s):
- Do you have experience building relationships with architects, interior designers, general contractors, and developers, particularly in specification-driven sales?
- How many years of sales experience do you have in architecture, interior design, construction, or premium building materials?
- Do you have experience in sales management, business development, and meeting revenue targets? Please briefly describe your experience.

Licence/Certification:
- Driving Licence (required)

Location:
- Toronto, ON (preferred)

Willingness to travel:
- 50% (preferred)

Work Location: In person

📌 Sales Manager (Toronto)
🏢 Forcrete Americas
📍 Toronto