When you walk into a Lammle’s store, you’re welcomed with genuine Western hospitality that makes you feel like part of the family. You live and breathe the Western lifestyle and genuinely enjoy it. As Lammle’s Digital Marketing & Content Manager you will help with bringing this story alive through online platforms!
The Digital Marketing & Content Manager is responsible for translating the Lammle's vision into compelling digital campaigns and content that drives traffic, engagement, and revenue. This role leads Lammle's digital storytelling, develops digital channel and content strategies, oversees organic digital channels, email marketing, CRM, paid digital initiatives, and works closely with external media agencies to plan, execute, and optimize paid media campaigns. The role also leads a Content Creator to ensure a continuous pipeline of high-quality, brand-aligned content that supports business objectives across all digital touchpoints.
Taking the Reins as a Lammle’s Digital Marketing & Content Manager: Create a welcoming online presence and Customer First culture where customers feel valued, understood, and connected to the Western lifestyle
Develop content based on the company strategy to increase audience engagement and web traffic online. Follow the content calendar and policies for brand and social media guidelines
Develop and produce engaging, and relevant content that reflects the needs, interest and lifestyle of Lammle’s customers and engages new customers
Ensure a consistent and authentic Lammle’s brand experience across social media, email, website, and other digital touchpoint
Create digital campaigns that inspire customers, strengthen brand loyalty, and drive both online and in store engagement
Actively support Company initiatives and promotions, follow Company visual standards, and identify opportunities to enhance customer experience
Continuously improving digital process and customer engagement




Operational Excellence Develop annual and monthly digital content strategies aligned with the overall marketing and business objectives
Lead the content Calander and ensure campaigns are planned, executed and delivered on schedule
Be a champion of the content lifecycle, by developing creative concepts, shot lists, creative briefs, directing the Content Creator and approving final assets
Develop and execute annual and monthly digital content strategies aligned with the marketing and business objective
Digital content consistently reflects the Lammle's brand and supports business goals
Content campaigns increase engagement, website traffic and sales
Translate marketing strategies into digital campaigns, leading lifestyle, product and campaign shoots
Continuously improve digital performance through testing, optimizing, emerging technologies, AI tools, and evolving industry best practices
Bring Lammle’s merchandise to life through compelling digital storytelling that showcases products, collections, trends and the western lifestyle
Develop creative concepts, shot lists, and briefs that supports seasonal priorities, product launches, promotions and key merchandise initiatives
The Content Creator is well directed and maintains a consistent flow of high-quality assets
People Focused Partner closely with Creative, Ecommerce and Marketing teams to ensure alignment across all digital initiatives
Provide asset and direction to the media agency and lead monthly agency performance reviews
Strong collaboration with media agency is for delivery of effective paid campaigns
Evaluate traffic,



engagement, and revenue trends, review G4A, Shopify and CRM insights, and provide insight and recommend optimization
Lead email marketing, SMS, and CRM Calanders and oversee blog and SEO content planning
Skills Solid knowledge of digital marketing platforms including Meta, Instagram, TikTok, Pinterest, YouTube, and LinkedIn
Strong proficiency of GA4, Shopify Analytics, and Klaviyo (or similar CRM/email marketing platforms)
Strong experience using Canva, CapCut, and familiarity with Adobe Creative Suite or similar editing platforms
Working knowledge of SEO, email marketing, and CRM best practices
Proficient in Microsoft Office, particularly Excel and PowerPoint
Strong understanding of digital performance metrics, content analytics, and reporting
Familiarity with AI-powered marketing and content creation tools is an asset
Qualifications Bachelor's degree in Marketing, Communications or related field
3+ years in digital marketing, content marketing or social media leadership
Strong portfolio of digital campaigns and content
Experience leading photo/video shoots and content production
Experience with Meta, Instagram, TikTok, Pinterest, YouTube and email marketing
Working knowledge of GA4, Shopify Analytics and Klaviyo
Experience managing external agencies
Excellent copywriting, storytelling, project management and communication skills
Experience managing cross-functional projects and collaborating with internal stakeholders
Why you should Saddle Up with Lammle’s: Competitive compensation package
Health and Wellness Perks
Earned Vacation
Generous Employee Discount
Growth opportunities
Working Conditions Ability to stand and walk for extended periods during shifts of up to 8 hours
Ability to lift, carry, and move merchandise weighing up to 50 pounds
Comfortable working in a fast-paced retail environment

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📌 Digital Marketing and Content Manager (Alberta)
🏢 Lammle
📍 Alberta