Company Overview About Us: At Rodan Energy, our mission is Making Sustainable, Attainable.

As a leading North American energy services company, we provide cutting-edge energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency.

With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.

Why Join Rodan: Thriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.

Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long‑term partnerships with industry leaders.

Top Talent & Strong Culture: Collaborate with high‑performing, passionate individuals who are committed to excellence and sustainability.

As we continue to scale, we’re investing in marketing as a core strategic function.

This is a rare opportunity to define and lead our brand, PR, content, and demand‑generation strategy from the ground up.

Position Summary
We are seeking a strategic and hands‑on Director of Marketing to build and scale a modern marketing function.

Reporting directly to VP Sales & Marketing, this role will lead all aspects of marketing: including brand, content, performance marketing, PR, marketing operations and analytics, and work cross‑functionally with Sales, Product, and Customer Success to drive measurable growth.

The ideal candidate is an experienced B2B marketing leader who thrives in a fast‑paced, high‑accountability environment.

Experience scaling high growth early‑stage companies from Seed/Series A – Series B/C is what we’re looking for.

The right candidate has an analytical mindset, and the ability to shape and communicate compelling narratives.

A background in journalism, PR, or content is a strong asset.

Key Responsibilities





Strategy & Leadership Develop and execute a focused marketing strategy aligned to business objectives and revenue goals

Act as a member of the corporate leadership team, contributing to departmental planning and decision‑making

Provide strategic input into product development, GTM strategy, and EOS Dispatch alignment

Lead cross‑functional collaboration with internal teams and external consultants

Brand, Content & Communications Define and elevate Rodan’s brand voice across all channels and assets

Lead content strategy across owned, earned, and paid channels (e.g., thought leadership, webinars, case studies, PR, newsjacking and social)

Oversee PR strategy and media relations, including agency management

Demand Generation & Performance Own and scale a multi‑channel demand engine (email, digital, paid, events, partnerships)

Drive booked meetings for sellers as a core performance KPI

Build robust measurement frameworks to track ROI, funnel performance, CAC, LTV, and attribution

Optimize the marketing tech stack and implement scalable campaign processes

Cross‑functional Collaboration Work closely with Sales, Product, and Customer Success to align messaging and GTM plans

Provide marketing insights to inform product development, pricing, and customer experience initiatives

Manage and collaborate with internal teams and external consultants to execute marketing initiatives

Qualifications

8+ years of progressive marketing experience in B2B SaaS, cleantech, or adjacent industries

Demonstrated success building or scaling a modern marketing function





Proven ability to lead brand, content, and demand generation strategies with measurable impact

Strong analytical mindset: comfortable with accountability for marketing KPIs and budget management

Prior success leading growth through account based marketing strategies

Exceptional communication and storytelling skills; background in journalism, PR, or editorial is a strong asset

Experience managing agencies, contractors, and cross‑functional stakeholders

Thrives in a dynamic, fast‑growth workplace; entrepreneurial and resourceful

Bachelor’s degree in Marketing, Communications, Business, or related field a preference but not required

Location: Hybrid - Mississauga HQ (3 days per week expected)

Rodan Benefits Include:

Salary Range: $120,000k - $150,000k

Comprehensive health and wellness perks

Flexible hybrid or remote work environment

Generous vacation, wellness days, and annual learning and development budget

Hiring Process
Rodan Energy's hiring process is designed to identify candidates who are the right fit — technically, culturally, and professionally.

Background Check: As part of our hiring process, successful candidates will be required to complete a background check, which may include criminal record and credential verification.

Assignment: Shortlisted candidates may be asked to complete a practical assignment.

This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role.

We respect your time and will provide clear instructions and reasonable timelines for any assignments requested.

Referral Bonus: Do you know someone who would be a great fit for our team?

We're offering a $2500 for successful referrals that lead to a hire for this role, effective until further notice.

Please connect with Andrew at [email protected] .

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