Associate Marketing Manager, Acquisition & Retention, Affinity Markets
At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer acquisition and retention initiatives. We are seeking a talented Associate Marketing Manager to lead our efforts in acquiring new leads and retaining existing clients and expanding their engagement with our products and services.

Position Responsibilities:

Lead acquisition, retention, and customer growth strategies aligned with business goals.

Lead integrated campaigns across email, digital, print, direct mail, and events, managing timelines, budgets, approvals, and results.

Own end-to-end acquisition and retention email campaigns, from segmentation and journey design through deployment, testing, reporting, and optimization.

Turn campaign, customer, and market data into recommendations that improve performance and ROI.

Lead cross-functional partners to align priorities, manage risks, and deliver cohesive customer experiences.

Oversee compliant content and use CRM, automation, and analytics tools to manage customer journeys and performance.

Build a test-and-learn roadmap to improve audiences, offers, creative, channels, and journeys.

Manage agencies and vendors against clear briefs, timelines, quality standards, and performance expectations.

Manage budgets and forecasts, reallocating investment based on performance and growth opportunities.

Present results, risks, and recommendations to senior management.

Required Qualifications:

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.

5+ years of progressive marketing experience, including strategic ownership of customer lifecycle programs.

Demonstrated experience leading integrated campaigns from strategy and briefing through execution, measurement, optimization, and post-campaign reporting.

Hands-on experience running full end-to-end email marketing campaigns for acquisition and retention, including segmentation, journey development, campaign build, quality assurance, deployment, A/B testing, deliverability considerations, reporting, and optimization.

Demonstrated ability to lead complex cross-functional initiatives, influence senior stakeholders, and guide the work of internal and external partners without direct authority.

Excellent analytical and problem-solving abilities.

Proficiency with CRM, email marketing, marketing automation,



analytics, and campaign management platforms, with the ability to use performance data to optimize customer journeys and business outcomes.

Exceptional communication and presentation skills.

Experience with print and direct mail marketing strategies.

Preferred Qualifications:

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

Toronto, Ontario

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD
The role being advertised is an existing vacancy.

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness advantages, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.



If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

マニュライフとジョン・ハンコックについて

マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/ lをご覧ください。

マニュライフは機会均等を是とする雇用主です

マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 [email protected] までご連絡をお願いします。

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📌 Associate Marketing Manager, Acquisition & Retention, Affinity Markets (Ontario)
🏢 Manulife group
📍 Ontario