Drive data-driven marketing strategies as the Senior Marketing Technology Lead at HHMI in Chevy Chase, MD. This hybrid role fuses analytics and systems management to enhance marketing effectiveness.
In this senior position, you will lead the analytics infrastructure and own HHMI's CRM/CDP, focusing on data governance and performance measurement. Your role is pivotal in translating analytics into actionable insights, ensuring consistent engagement across various channels like email, social media, and events. You'll collaborate closely with marketing and technology teams to evolve marketing strategies based on in-depth performance analysis.
Key Responsibilities:
• Own and evolve HHMI's analytics infrastructure
• Deepen cross-channel measurement frameworks
• Build and manage search and AI visibility programs
• Administer and enhance the CRM and CDP
• Govern integration architecture for seamless data flow
Requirements:
• 5+ years in marketing technology or analytics
• Proven experience managing a CRM/CDP
• Solid analytical and problem-solving skills
• Familiarity with tagging and UTM taxonomy
• Excellent communication with cross-functional teams
Leverage your systems expertise and analytical skills to enhance HHMI's marketing initiatives and audience engagement.
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📌 Senior Marketing Technology Lead at HHMI (British Columbia)
🏢 HHMI
📍 British Columbia
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