Elevate your career with TAG Software Group as a Senior Marketing Manager focusing on B2B SaaS. This fully remote position drives the marketing lifecycle from brand awareness to revenue growth.

In this impactful senior role, you will own the complete product marketing strategy, leveraging your expertise in EHSQ software. Key responsibilities include market research, go-to-market planning, and collaborating with Product, R&D;, and UX teams. You’ll develop explicit value propositions tailored to manufacturing, construction, and other sectors, ensuring TAG’s offerings resonate in a competitive landscape.

Key Responsibilities:
• Own end-to-end product marketing strategy development
• Lead planning and execution for new product launches




• Create sales enablement materials and technical content
• Support cross-sell strategies within TAG’s portfolio
• Analyze performance metrics to optimize marketing effectiveness

Requirements:
• Proven experience in B2B product marketing, ideally EHSQ
• Strong ownership of go-to-market strategies
• Excellent communication and storytelling skills
• Hands-on experience in product demos and technical collateral
• Ability to collaborate across multiple teams

Drive growth and enhance TAG’s EHSQ brand presence through your marketing expertise.
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📌 Senior Marketing Manager at TAG Software Group (Alberta)
🏢 Rexel Atlantic
📍 Alberta