Dentsu Media in Toronto is seeking a Senior Data Scientist to lead marketing mix modeling efforts across channels and clients. You will design, validate, and scale MMM projects, integrating data sources and building dashboards to communicate ROI and optimization opportunities.
The role requires expertise in statistics, MMM, and machine learning, plus robust collaboration with cross-functional teams and stakeholders. A hybrid work approach is supported in the Toronto area.
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📌 Senior Data Scientist – Marketing Mix & MMM Expert (Ontario)
🏢 Merkle Italia
📍 Ontario
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