Midtown Honda is seeking individuals interested in the role of Automotive Sales Manager. The Automotive Sales Manager under the direction of the General Manager will primarily be responsible and accountable for customer retention and the profitability of this profit center by recruiting qualified sales personnel. Assumes responsibility for appraising, purchasing, reconditioning, displaying, and merchandising the vehicle inventory.

Established in 1972, Midtown Honda holds the historic distinction of being the oldest Honda dealership in Canada. Operating out of a prime, high-traffic Toronto location directly off Highway 401, this flagship dealership is a massive, high-volume powerhouse. The operation is built on a foundation of long-term community loyalty, structured efficiency, and a fast-paced but highly organized day-to-day culture.

Notably, Midtown Honda boasts a remarkably busy service department with one of the highest repair order counts in the Central Zone, making it an absolute hub for technical excellence and steady productivity.

For an applicant, Midtown Honda offers an unmatched blend of historic stability and exceptional volume. The sheer scale of the operation guarantees a constant, highly reliable workflow that keeps the sales floor moving and the service bays consistently packed. The dealership is deeply committed to providing a structured environment that respects work-life balance while offering transparent paths for rapid career growth.

Joining Midtown

Honda means stepping into a premier, leading-edge facility where individual efficiency is highly rewarded and backed by over five decades of industry-leading success.

Job Qualifications:

- Degree or Diploma in Business or related field
- Possess a valid OMVIC license
- Minimum of 3 years of experience in automotive management
- Strong leadership skills with the ability to motivate and inspire a team.
- Excellent communication, negotiation, and interpersonal skills
- Valid driver's license with a clean driving record
- Proficiency in Microsoft Office/Excel and computer applications
- High level of integrity and dependability with a strong sense of urgency and results

Job Requirements:

- Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
- Hires, motivates, counsels, and monitors the performance of all used-vehicle sales employees.
- Prepares and administers an annual operating forecast and budget for the used-vehicle sales department.
- Understands, keeps abreast of, and complies with federal, provincial, and local regulations that affect vehicle sales.
- Directs and schedules the activities of all department employees, ensuring proper staffing at all times.




- Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
- Ensures proper follow up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
- Develops, implements, and monitors a follow-up system for vehicle purchasers.
- Maintains vehicle inventory. Monitors customer’s likes and dislikes, lost sales, and dealership sales history and conducts local market analyses to determine which vehicles to stock.
- Processes salesperson commission sheets daily and monitors the payroll records of all salespeople.
- Conducts daily and weekly sales and sales training meetings.
- Establishes and enforces product-knowledge standards.
- Oversees the efforts of used-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
- Helps salespeople close deals.
- Ensures 100 percent turnover of each customer to F&I.;
- Communicates daily with the new-vehicle sales manager regarding units needed for used-vehicle inventory.
- Ensures that used-vehicle salespeople are informed of all new inventory and current advertising efforts, including special sales.
- Studies newspaper ads and any other sources available to find good-quality, low-mileage units.
- Enforces an average 45 day turn policy.
- Appraises all incoming used vehicles.
- Ensures that cosmetic and mechanical reconditioning is performed within the dealership's cost and time limitations.
- Establishes and controls wholesaling activities.
- Establishes delivery procedures and ensures that delivery includes an introduction to the service department and scheduling of the first service appointment.
- Assists in the development of advertising campaigns and other promotions.
- Keeps abreast of auto auction activity and prices and attends auctions on a regular basis.
- Approves all paperwork from auctions and provides proper documentation to the office for purchases.
- Notifies the used vehicle department manager of anticipated delivery of purchases.
- Tracks results of auction purchases and compares gross profits of auction vehicles with those of trade-ins.
- Develops and maintains outside sources (wholesalers and retailers) for both buying and selling units.
- Handles customer complaints immediately and according to dealership's guidelines.
- Attends managers meetings.

Additional Responsibilities:

- Directs merchandising and advertising efforts for the sales department in conjunction with senior management.



Ensures that the marketing spend is within the budget allocated.
- Assists in development of advertising campaigns, mass email campaigns, ringless voice campaigns, community marketing efforts and other promotions.
- Ensures that salespeople are informed about incoming inventory, current advertising efforts, including special sales.

Why choose Rafih?

- Competitive compensation and bonus plans
- Competitive Employee Benefits program
- Comprehensive training to set you up for success in your role
- A leadership team which strongly believe in providing personal and professional growth opportunities, mentorship, ongoing training, and continuous support
- Advancement opportunities
- A company culture focused on inclusivity, diversity, employee wellness, and community engagement
- Employee engagement and recognition events

For more than four decades Rafih Auto Group has been a leading automotive group in both Canada and the USA. Representing 23 brands throughout 20 locations. Our number one priority is to provide our valued customers with industry-leading services and world-class experiences. At Rafih Auto Group we believe that our people are our biggest asset and our greatest strength. We understand the industry and the world is changing every day, and that is why we are always proactive and prepared to meet challenges with determination, collaboration, innovation, and enthusiasm. We are seeking passionate, dynamic, and driven individuals who share in our solid commitment to excellence and success to join our incredible and industry leading Canadian team.

Rafih Auto Group is an equal prospect employer. We have accommodation processes and policies in place and will provide accommodation for applicants and employees with disabilities. If you require a specific accommodation because of a disability or documented medical need, please contact the Human Resources department so that arrangements may be made throughout the selection process and prior to the beginning of employment.

We appreciate your interest in joining our incredible team at Rafih Auto Group, however only applicants that are contacted for an interview, will be considered at this time.

Job Types: Full-time, Permanent

Pay: $100,000.00-$150,000.00 per year

Benefits

- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount

Ability to commute/relocate:
- North York, ON M6A 2V1: reliably commute or plan to relocate before starting work (required)

Education:
- DCS / DEC (preferred)

Experience:
- management: 2 years (required)
- automotive sales: 2 years (required)

Licence/Certification:
- OMVIC (required)
- Driving Licence (required)

Work Location: In person

📌 Automotive Sales Manager (North York)
🏢 Rafih Auto Group
📍 North York