Some of what you will do:The Sales Content Specialist plays a critical role in enabling seller effectiveness by developing, organizing, and optimizing high-impact, customer-facing content. This role transforms approved brand frameworks, product messaging, and insights into compelling, easy-to-use sales collateral that supports consistent, value-driven customer conversations. Working closely with Sales Enablement, Marketing, and Merchandising partners, this individual ensures content is relevant, on-brand, and accessible—empowering sellers to engage customers with clarity and confidence.Sales Content Development & Design (45%)Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messagingTranslate complex product, category, and solution information into clear, compelling sales stories that support value-based sellingEnsure consistency in tone, visual identity, and key value propositions across segments, verticals, and channelsBuild modular, adaptable content that sellers can easily customize while maintaining brand and messaging integrityContinuously evolve content formats to improve usability, clarity, and customer impactSales Enablement Support & Collaboration (30%)Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market prioritiesCollaborate with Marketing and Merchandising to translate approved materials into practical, seller‑ready assetsSupport launch readiness by coordinating the rollout of content packages, toolkits, and messaging updatesGather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactionsContent Management Governance (15%)Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.G., Highspot, Salesforce, SharePoint)Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle managementApply version control, tagging,



and governance standards to ensure sellers access the right content at the right timePromote best practices for content usage and adherence to approval workflowsPerformance Measurement & Continuous Improvement (10%)Track content usage, adoption, and seller feedback to assess effectivenessAnalyze trends to identify gaps, redundancies, and high‑performing contentRecommend improvements to content strategy, formats, and delivery to increase seller engagement and win ratesShare insights with Sales Enablement leadership to inform ongoing prioritiesQualificationsBachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)Certification or coursework in Sales Enablement, Content Strategy or Digital Design Tools considered an asset2–4 years in sales enablement, marketing, content development, or related fieldExperience developing customer-facing or sales-facing materialsExposure to B2B sales environments preferredStrong content development and visual storytelling skills (PowerPoint, design tools, etc.)Ability to translate complex information into clear, customer-friendly messagingUnderstanding of sales processes and value-based selling principlesStrong collaboration skills across Sales, Marketing, and Merchandising teamsAttention to detail with a focus on brand consistency and content qualityFamiliarity with content management and enablement platforms is an assetPhysical Demands / Working ConditionsOffice environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.BenefitsAssociate discountHealth and Dental benefitsRRSP/DPSPPerformance bonusesLearning & Development programsAnd more…Inclusive and Diverse TeamStaples Professional is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.#J-18808-Ljbffr

📌 Sales Content Specialist - Richmond Hill (Hybrid)
🏢 Staples Canada
📍 Richmond Hill