At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.Lyft's B2B revenue is scaling fast — Business Travel, Healthcare, Lyft Pass, and Self-Serve SMB represent a significant and growing share of total bookings. We're looking for a Senior Demand Generation Manager to execute and evolve the demand engine that drives this growth. This is a high-ownership, high-visibility role embedded at the intersection of campaigns, content, and pipeline — running programs that move accounts from awareness to activated customers at scale.You’ll own execution across the full B2B marketing funnel, leading a small but focused team and working in close partnership with Sales, Product, Analytics, and Marketing Operations. You’ll be expected to tie every program to measurable pipeline impact and to develop into a broader strategic leader over time.Responsibilities:Own and execute a scalable full-funnel demand generation strategy across B2B segments including Business Travel, Lyft Pass, Healthcare, and Self-Serve SMB - driving engagement from awareness through pipeline creation, conversion, expansion, and retentionDesign and optimize customer and prospect journey frameworks across the entire lifecycle, including acquisition, onboarding, nurture, adoption, expansion, re-engagement, and retentionDevelop and lead the broader lifecycle engagement strategy leveraging behavioral insights, segmentation, product signals, and personalization to improve customer experience and conversion performanceBuild and manage scalable inbound and outbound programs including paid digital, ABM, content syndication, SEM, SEO/AEO, webinars, nurture campaigns, and integrated multi-channel engagement programsOwn nurture strategy and engagement programs across prospect and customer audiences, ensuring consistent communication aligned with buyer stage, intent, and business objectivesDrive retention and expansion marketing initiatives in partnership with Customer Success, Product, and Sales teams to improve product adoption, engagement, renewals, and customer growth opportunitiesEstablish campaign prioritization frameworks aligned with company objectives, pipeline targets, product launches, seasonal trends, renewal cycles, and key go-to-market initiativesOwn pipeline contribution goals and develop reporting frameworks for MQLs, SALs, SQLs, CAC, attribution, conversion rates, funnel velocity, engagement, and marketing-sourced pipeline performancePartner closely with Sales and BDR leadership on lead management strategy, SLAs, lead scoring models, routing logic, qualification processes, and handoff workflowsLead ongoing funnel optimization efforts through experimentation, A/B testing, conversion analysis, audience segmentation, and performance analyticsDevelop and execute Account-Based Marketing (ABM) strategies targeting strategic enterprise accounts through one-to-one, one-to-few,



and one-to-many engagement modelsCollaborate cross-functionally with Product Marketing, Sales, Customer Success, Operations, and Data/IT teams to align messaging, campaigns, customer insights, and go-to-market initiativesPartner with Marketing Operations and CEIT teams to optimize the MarTech ecosystem including HubSpot, CRM, attribution tools, intent platforms, integrations, and data infrastructureDefine and maintain strong database governance and data quality standards across lead capture, enrichment, segmentation, lifecycle tracking, consent management, and reporting accuracyLeverage analytics, customer insights, and market intelligence to identify growth opportunities and continuously improve campaign effectiveness and pipeline efficiencyContribute strategically to scalable growth initiatives by balancing operational excellence with data-driven decision-making and long-term demand generation planningTeam and Cross Functional LeadershipLead, coach, and develop a team of 2 marketers across demand gen, marketing operations, and campaign executionOperate as a player-coach: hands‑on in campaigns and reporting while developing team capability over timeBuild a culture of experimentation, data literacy, and accountability to pipeline — not just activityManage agency and vendor relationships; own the B2B demand gen budget with clear ROI accountabilityCollaborate with Industry Marketing on the B2B content calendar — whitepapers, case studies, ROI tools, blog, and sales enablement assetsPartner with Product Marketing to ensure content ladders up to category narratives and competitive positioningExperience:7+ years of B2B marketing experience with at least 2 years leading or closely coordinating a demand generation functionDemonstrated track record of executing demand gen programs that produced measurable pipeline and revenue impactExperience marketing to enterprise and/or mid‑market accounts, with solid familiarity with enterprise sales cyclesDeep fluency in ABM strategy and execution (platforms like Demandbase, 6sense, or Rollworks)Hands‑on experience with marketing automation platforms (HubSpot)Strong command of marketing analytics — attribution, pipeline reporting, CAC, LTV, and funnel metricsProven ability to partner closely with Sales, BDR, and Revenue Operations teamsSome experience managing direct reports or leading cross‑functional project teams; strong coaching instinctsPreferredExperience in marketplace, SaaS, or transportation/mobility business modelsBackground in both product‑led growth and sales‑assisted motion environmentsFamiliarity with Salesforce CRM, intent data platforms, and multi‑touch attribution toolsExperience in a high‑growth,



fast‑paced environment where you've had to build infrastructure from the ground upPrior experience with vertical‑specific B2B marketing (Healthcare, Corporate Travel, or HR/Advantages)Benefits:Extended health and dental coverage options, along with life insurance and disability benefitsMental health benefitsFamily building benefitsChild care and pet benefitsAccess to a Lyft funded Health Care Savings AccountRRSP plan with company match to help save for your futureIn addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of serviceLyft is proud to support new parents with 18 weeks of paid time off, designed as a top‑up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.Subsidized commuter benefits and Lyft ride creditsLyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #HybridThe expected base pay range for this position in the Toronto area is CAD $145,000 - $181,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.This job fills an existing vacancy.#J-18808-Ljbffr

📌 Senior Demand Generation Manager - C$145,000 - C$181,500 A Year (Winnipeg)
🏢 Lyft
📍 Winnipeg