What if marketing had a seat at the table — and you were helping shape the conversation?This Senior Marketing Manager role offers the opportunity to do exactly that. As marketing continues to evolve into a strategic business partner within the organization, they're looking for an experienced B2B marketer who can connect customer insights, business goals, and marketing initiatives into a clear plan for growth.Smart, Savvy + Associates is partnering with a large, established industrial organization in their search for a Senior Marketing Manager. This newly created role was built in response to the growing complexity of one of the company's largest business units and offers the opportunity to influence both marketing strategy and business outcomes at a significant scale.Working closely with senior stakeholders, you'll help shape go-to-market strategy, identify growth opportunities, and elevate how marketing supports a complex, relationship-driven business. You'll join a collaborative, high-performing team that is increasingly being invited to the strategic table.This is a role for someone who enjoys asking questions, challenging assumptions, and bringing forward recent ideas backed by insight and data. If you're energized by turning business objectives into meaningful marketing strategies and want the opportunity to make a visible impact,



we'd love to hear from you.What You’ll DoLead strategic marketing planningDevelop and own long-term marketing strategies and annual marketing plans aligned with business objectivesBuild customer-centric marketing programs that support growth across complex B2B sales cyclesConduct market, customer, and competitive research toidentifyopportunities and inform decision-makingDefine KPIs and measurement frameworks thatdemonstratemarketing's contribution to business outcomesStrengthen customer marketing and content strategyDevelop customer segmentation, buyer personas, and customer journey frameworksLead the development of value propositions and messaging strategiesBuild content roadmaps that support awareness, consideration, purchase, retention, and advocacyPartner with internal subject matter experts to translate technicalexpertiseinto compelling customer-facing contentAdvance account-based marketing and sales enablementDevelop targeted account-based marketing strategies for key customer segmentsPartner closely with sales leaders to support complex, multi-stakeholder buying journeysStrengthen sales enablement materials, proposals, presentations, and supporting contentIdentify opportunities to improve customer engagement throughout the sales processBuild trusted stakeholder relationshipsAct as a senior marketing advisor to executive and operational stakeholdersPresent recommendations, insights,



and marketing plans to senior leadersBuild credibility through strong communication, business acumen, and strategic thinkingCollaborate across marketing, sales, operations, and external partnersWhat You Bring7+ years of B2B marketing experience, ideally within industrial, mining, construction, engineering, manufacturing, or similarly complex sectorsProven experience developing customer-centric strategic marketing plansStrong background in content strategy, customer marketing, and sales enablementExperience working with executive stakeholders and influencing without authorityUnderstanding of digital marketing channels and how they support business objectivesExperience managing significant marketing budgetsStrong communication, presentation, and relationship-building skillsA proactive, curious, and confident approach to problem-solvingNice to have:Experience with account-based marketing (ABM)Exposure to mining, heavy equipment, construction, energy, or industrial sectorsExperience developing buyer personas and customer journey frameworksThe Details$110,000–$115,000 base salaryComprehensive flexible benefits from Day 1RRSP matching program3weeks vacation(with flexibility for the right candidate)Hybrid work environment (3 days in office, 2 days from home)Edmonton area locationWe believe diverse teams drive stronger results and are committed toequitableand inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know.#J-18808-Ljbffr

📌 Senior Marketing Manager - $110,000 - $115,000 A Year (Winnipeg)
🏢 Smart, Savvy + Associates
📍 Winnipeg