Job DescriptionYou will be working on a flexible hybrid schedule as part of Fidelity's dynamic working arrangement.Who We AreAt Fidelity, we've been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.Working with us means you'll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You'll have a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and professionally.What You'll DoReporting to the Manager, Digital Experience, the Digital Product Owner, Personalization will help support delivery of FIC's personalization and experimentation strategy and roadmap with Adobe Target platform or similar personalization technologies to help evolve Fidelity's digital experience to better serve our customers.The individual will be responsible for advancing how we personalize, automate, and deliver exceptional digital-first experiences. As Product owner for personalization, you will shape the strategy, roadmap, and delivery of technologies and journeys that power customer‐centric marketing/offers.As a key member of the Digital Experience team, the Digital Product Owner, Personalization will strive to continuously improve our Martech capabilities by deploying solutions that enhance the customer experience and grow the business across all digital channels, ultimately driving up customer engagement and revenue. This role provides strategic leadership and operational support for offerings to and optimization of marketing campaigns and the marketing tech stack.Own product roadmap, personalization and experimentation strategy, roadmap and deliveryLead and manage Target backlog, sharing updates on backlog items, implementations, and roadmap refinements.Set the overall strategy and vision for the personalization program within the organization, ensuring it aligns with core business objectives and the broader user experience (CX) strategy.Create, manage, and prioritize the product backlog for Adobe Target or similar personalization technologies activities (A/B testing, MVT, Experience Targeting, Automated Personalization, Recommendations). This involves breaking down large initiativesEnable real‐time customer segmentation for Adobe Journey Optimizer (AJO) and Adobe Target. Develop audience activation strategies for personalized experiences across web, mobile, and email.Maintain a pipeline of innovation based on ongoing feedback,



business needs and collaboration with all stakeholders for Adobe Target or similar personalization technologiesChampion personalization at scale—driving adoption of machine learning and AI capabilities that create tailored, outcome‐driven experiences for customers.Lead product success by managing risk, tracking product success metrics and effective cross team collaborationSetting and tracking product success metrics and being accountable for how and when product enhancements are released into production as Product OwnerWhat We're Looking ForCompleted University Degree (bachelor's degree) in Marketing, Business, Arts, Math, IT/Engineering or equivalent work experience3+ years' experience in digital marketing, computer science, digital analytics, or digital customer experience (DCX).2+ years working as a product owner, digital analytics, personalization lead3+ years in large scale personalization and experimentation programsWorking knowledge of Agile methodologies such as Scrum, Kanban, Lean, XP etc.Knowledge of Adobe analytics, Target or similar personalization technologies or Customer Journey Analytics ExperienceStrong understanding of mutual fund and ETF investment industryCertified Scrum Product Owner (CSPO) is requiredThe Expertise You BringDeep expertise within experimentation and personalization as a product ownerKnowledge of experience design, including website usability, A/B testing, content presentation and mapping, and digital best practicesExperience in digital Marketing, customer experience. Deep expertise in digital user experience and web developmentExperience defining and executing against program requirementsDemonstrated comfort with data integrations and documenting systems/processes (Salesforce, Snowflake, databases, etc.)Exposure to data‐driven personalization or recommendation systemsExperience/ basic knowledge of Decibel, Medallia, Adobe Journey Optimizer, Salesforce, Snowflake and Marketo is an assetAwareness of risk, control, and compliance processes in regulated financial institutionsStrong critical thinking and problem‐solving skillsProduct strategy development driven by business goals, key metrics and outcomes Experience in user behavioral analytics tools and methodologiesExcellent communication and leadership skills,



both written and oral The ability to drive consensus amongst key stakeholdersLeadership and presentation skills to passionately articulate product vision throughout the organization.Total Rewards That Reflect Your ImpactWe believe exceptional work deserves exceptional recognition. That's why we offer a competitive compensation package designed to support your success today—and your financial well‐being tomorrow.For this role, your total rewards include:Base Salary: A competitive annual range of $100,000 to $120,000, based on your experience and qualifications.Performance Bonus: Eligible for a discretionary bonus that rewards your contributions and results.RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.We're proud to offer a compensation package that aligns with provincial pay transparency requirements.This posting represents an existing vacancy within our organization—an chance to step into a role where your talents will make a meaningful difference.Current work authorization for Canada is required for all openings.Some of the ways we'll help you feel valued and supported as part of our team:Flexible working arrangements - 100% remote, hybrid, and in office optionsCompetitive total compensation, including company contributions to your group RRSP without a matching requirement from youComprehensive health benefits that start on your first day, with 100% employer‐paid premiums, that include up to $5000 annually for mental health services and therapyParental leave top‐up to 100% of your salary for a period of 25 weeksUp to $650 for home office equipmentGenerous time off policy, including 2 paid days annually to volunteer at a charity of your choiceDiversity and inclusion programs, including an active network of Employee Resource GroupsExtensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement and monetary rewards for completing a required designationWe care a lot about fostering a compassionate, people‐centric culture, and are proud to have been named one of Canada's Top 100 employers for the last five years.Fidelity Canada is an equal opportunity employerFidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans' status, Aboriginal/Native American status or any other legally‐protected ground.Accommodation during the application processFidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].#J-18808-Ljbffr

📌 Digital Product Owner Personalization - C$100,000 - C$120,000 A Year (Toronto)
🏢 Fidelity
📍 Toronto