- The CRM Specialist – Lifecycle Marketing &
- Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Churned users, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis

- Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts

- Maintain the CRM marketing calendar and Roadmap

- Support upkeep of weekly performance reporting

- Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:

- Writing briefs for emails, push notifications, SMS, and in-app messages

- Collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports

- Coordinating copy and design work to ensure deadlines are met

- Collaborating with other internal teams to help support their initiatives

- Facilitate internal sign-off of communications from internal stakeholders

Benefits

- Comprehensive Health, Dental &
- Vision Insurance

- 401(k) Plan to invest in your future

- Paid Parental Leave
- Wellness Benefit to support your physical,



mental and emotional wellbeing

- Unlimited Paid Vacation &

- Sick Days

- 4-Week Paid Sabbatical after 5 years with us

- Compassionate leave each time the need arises

- Remote/Hybrid/On Site Options

- Employee Stock Options Plan
- Bi-annual bonus based on performance

- Planning Sessions twice a year: Current York &

- Buenos Aires

- Spanish/English Lessons with a private coach

- Monthly CookUnity Credits to enjoy meals crafted by our creators

- Once a month in-person gatherings to fuel connection and belonging

- Chef-Led Culinary Trips to foodie destinations (twice a year)- 4+ years of working experience in D2C email marketing

- Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.)

- Experience with building and deploying emails from scratch

- Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines

- Very strong written and verbal skills in English

- Experience working cross-functionally with creative partners (designers & copywriters)

- Experience with Braze platform
- Experience with SMS marketing in a D2C environment

- General understanding of HTML
- General understanding of personalization in CRM

📌 CRM Specialist (Lifecycle Marketing & Retention) (Toronto)
🏢 Cookunity
📍 Toronto