About SORA ClothingSORA Clothing is a fast-growing DTC streetwear brand built on innovative, and unique designs that bring attention to detail in the world of fashion. We seamlessly blend anime culture with modern streetwear, creating pieces that resonate with a highly engaged and passionate audience.Our brand thrives at the intersection of culture, creativity, and digital storytelling, where content plays a critical role in how we connect with and grow our community.We are looking for a Director of Social Media who can take full ownership of our content strategy, scale our social presence, and drive measurable growth in views, traffic, and revenue.This is not a traditional social media role. You will be responsible for building and scaling a high-performing content engine.What You’ll DoOwn and lead the end-to-end social media strategy across TikTok, Instagram, and YouTube ShortsDevelop and execute content strategies that consistently increase views, engagement, and trafficIdeate and produce high-performing, viral-first content concepts aligned with brand positioningLead content direction including storyboarding, shoot planning, and creative executionAnalyze performance metrics (retention, watch time, engagement) and translate insights into actionable improvementsBuild and scale repeatable content formats and seriesManage and direct content creators, ensuring clear briefs and high output qualityCollaborate with influencers, UGC creators, and brand partners to expand reach and content volumeAlign content with product drops, campaigns, and key business objectivesContinuously test, iterate, and scale content through a structured experimentation approachMust-Have RequirementsProven track record of scaling social media channels (TikTok, Instagram, YouTube Shorts)Demonstrated success creating or leading viral content (100K–1M+ views)



that you personally ideatedStrong understanding of social media analytics and ability to translate data into content improvementsDeep knowledge of platform-specific trends and how to adapt them to brand storytellingAbility to develop clear content direction and creative strategy, not just executeExperience leading creators and managing content production workflowsStrong experimentation mindset with a focus on performance and iterationClear understanding of how content drives traffic and revenue, not just engagementPreferred ExperienceExperience working in DTC apparel (streetwear preferred)Hands‑on experience with creative direction and content productionStrong passion for anime and fashion6+ years of experience in social media, content strategy, or related rolesExperience leading and managing teams or creatorsWhat Success Looks LikeTimely delivery of content across cross functional teamsKPI’s are measured and delivered with constant growthConsistent growth in traffic driven from social to the websiteMeasurable contribution to revenue from organic social channelsWhy Join SORA ClothingWork with a brand where ideas and creativity fuel the future of streetwear fashionCompetitive salary + performance‑based bonus tied to growth and impactHigh ownership and autonomy (your ideas will directly influence content, growth, and revenue)Chance to build and lead a high‑performing social content engine from the ground upFlexible work environment (hybrid with flexible hours) that supports creativity and productivityBe part of a team that values speed, experimentation, and bold thinking over hierarchyOn Site / HybridJob Type: Full‑timePay: Up to $100,000.00 per yearBenefitsCasual dressOn‑site parkingPaid time offStore discountApplication question(s):Provide links to your personal/work social media accounts showcasing your work. Applications with links to anything but social media accounts will not be reviewed*Work Location: Hybrid remote in Toronto, ON#J-18808-Ljbffr

📌 Social Media Manager - Apparel Brand - Up To $100,000 A Year (Winnipeg)
🏢 Sora Clothing
📍 Winnipeg