Drive media innovation with McDonald's Canada as a Senior Media Strategist. Leverage your expertise in media strategy to connect with Canadian audiences and enhance brand presence.

As a senior leader in media marketing, you will shape McDonald's brand connections in Canada through strategic insights and creative media strategies. This role demands a proactive media expert skilled in planning, buying, and measurement. You'll drive campaign effectiveness, optimize media investments across various channels, and foster integration between creative and analytics teams.

Key Responsibilities:



• Lead media strategy for brand and digital channels • Advise on media investment and optimization strategies • Strengthen agency recommendations for strategic media effectiveness • Drive team integration for cohesive campaign execution • Cultivate relationships with industry stakeholders and agencies

Requirements: • 8-10 years in media strategy or planning • Expertise in traditional, digital, and emerging media • Strong analytical and executive communication skills • Proven ability to influence and lead stakeholders • Experience with data-driven media capabilities

Become a pivotal force in transforming McDonald's media strategy, enhancing customer engagement, and driving measurable business growth. #J-18808-Ljbffr

📌 Senior Media Strategist at McDonald's Canada (Winnipeg)
🏢 McDonald's
📍 Winnipeg