Select how often (in days) to receive an alert:Jobs by Category: Technology SolutionsJob Function: Product Management & UX/UI DesignStatus: Full TimeSchedule: RegularDescriptionRole OverviewWe are seeking an Off-Page SEO specialist to play a pivotal role in TELUS' new Generative Engine Optimization (GEO) strategy. In this role, you will be at the forefront of how TELUS appears in AI-powered search results, monitoring and optimizing our brand's citations, mentions, and authority across generative AI platforms. You will combine SEO expertise with digital marketing and PR understanding and cutting‑edge AI citation tracking to build TELUS' digital authority and visibility.This is an exciting opportunity to shape the future of search at one of Canada's most recognized brands, working cross‑functionally with content, PR, product, and brand teams to amplify TELUS' presence in both traditional search and emerging AI‑driven discovery platforms.Key ResponsibilitiesGenerative Engine Optimization (GEO) & AI Citation MonitoringMonitor, track, and analyze TELUS’ citations and brand mentions within AI‑generated search results using platforms like Ahrefs, Meltwater AI Lens, and other emerging GEO toolsDevelop and maintain dashboards and reporting frameworks to measure AI visibility, citation accuracy, and share of voice in generative search resultsIdentify opportunities and risks related to AI‑generated brand mentions, working proactively to optimize how TELUS is represented by AI systemsStay ahead of industry trends in GEO, LLM optimization, and AI search behavior to inform strategyDigital PR & Earned MediaCollaborate with the PR team as they develop and execute digital PR campaigns aimed at earning high‑quality backlinks and brand mentions from authoritative publications, industry outlets, and relevant digital platformsCollaborate with TELUS' corporate communications and PR teams to align SEO objectives with broader brand storytelling initiatives#LI-REMOTEDesign and implement comprehensive off‑page SEO strategies to improve domain authority, backlink profiles,



and organic search rankingsConduct competitive backlink analysis and identify link‑building opportunities across TELUS' various lines of businessLeverage digital PR, content partnerships, and strategic collaborations to build sustainable off‑page SEO valueCross‑Functional CollaborationPartner with content, product, brand, and regional marketing teams to identify opportunities for AI mentions and earned media coverageWork closely with the technical SEO and content teams to ensure off‑page efforts align with on‑site optimization and content strategiesEducate internal stakeholders on GEO best practices and the evolving landscape of AI searchCollaborate with data and analytics teams to measure the business impact of off‑page SEO and GEO initiativesReporting & AnalysisProvide regular reporting on brand mention sentiment, and AI citation performanceTranslate complex data into actionable insights and strategic recommendations for senior leadershipSet KPIs and benchmarks for off‑page SEO and GEO success, continuously optimizing strategies based on performance dataQualificationsRequired Qualifications3+ years of experience in off‑page SEO, digital PR, link building, or a related fieldProven track record of earning high‑quality backlinks and brand mentions from authoritative websites and publicationsHands‑on experience with SEO tools such as Ahrefs, SEMrush, Moz, or MajesticExperience with media monitoring and PR platformsStrong understanding of search engine algorithms, ranking factors,



and off‑page SEO best practicesExcellent written and verbal communication skills with the ability to craft compelling pitches and storiesStrong analytical skills with experience in data analysis, reporting, and performance trackingAbility to work cross‑functionally and influence stakeholders at all levelsSelf‑starter with strong project management skills and attention to detailNice to HaveExperience with AI search monitoring and familiarity with how LLMs (Large Language Models) cite sources and generate responsesKnowledge of AI‑powered media intelligence platformsBackground in digital PR within the telecommunications, technology, or B2C sectorsUnderstanding of E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness) principles and their role in SEOSalary Range: $70,000-$120,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and versatile benefits plan to meet the needs of you and your familyFlexibility to work in‑office, virtually or a combination of both, based on the role's requirementsGenerous company matched pension and share purchase programsOpportunity to give back to communities in which we work, live and serveCareer growth and learning & development opportunities to develop your skillsAnd much more.Job Type: This is for a current vacancyAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.#J-18808-Ljbffr

📌 Off-Page Seo Strategist - C$70,000 - C$120,000 A Year (Winnipeg)
🏢 Telus
📍 Winnipeg