Toast is recruiting on behalf of a fast growing B2B SaaS company in the competitive intelligence space. The company uses AI to turn market, competitor, and buyer signals into insights that revenue teams can act on, helping organizations win more competitive deals.

Based in Vancouver with hubs in other major cities, the team is small, globally distributed, and scaling quickly, having grown through several recent acquisitions. They're hiring a Director, Demand Generation to own the connection between marketing output and sales pipeline, working closely with sales and marketing leadership to turn campaigns and events into qualified opportunities.

Responsibilities

- Own demand generation campaigns from concept to launch across email, paid, and webinars, partnering with content and design on creative
- Project manage every campaign, report on performance, and adjust strategy based on results
- Plan and execute the full event calendar, including keynotes, sponsorships, booths, and follow-up campaigns
- Build community and partnership programs and coordinate all logistics for events, in person and virtual
- Own the relationship with the SDR manager and set strategy including target segments, talk tracks, incentives, and budget
- Partner on SDR hiring, coaching, and performance, and review pipeline data to refine strategy
- Provide day to day leadership on marketing operations, prioritizing workload and building efficient systems and processes
- Partner with revenue operations on larger systems projects
- Develop and implement AI workflows into day to day demand gen operations

Requirements





- Experience running multi channel B2B SaaS demand gen campaigns end to end
- Experience coordinating with sales or SDR teams on targeting, messaging, and talk tracks
- Experience planning and executing events, both in person and virtual
- Comfortable operating with a lean team and limited budget, finding efficiency through process rather than headcount
- Experience managing or closely overseeing another person's work
- Experience managing an SDR manager or another sales adjacent function directly would be a plus
- Experience building community or creator partnership programs would be an asset
- Having operated through a budget cut or team downsizing is considered a plus

Benefits

- Base salary of CA$130,000 to CA$160,000
- Equity ownership through an employee stock option plan
- Extended health and dental coverage starting on day one
- Adaptable, uncapped vacation policy
- Direct access to company leadership, including the CEO
- The opportunity to shape the demand gen function at a company actively helping revenue teams win more competitive deals, with measurable ownership over pipeline growth and campaign ROI
- Application Review

Submit your application, including your resume and cover letter,



through our online portal. Our team will carefully review your qualifications and experiences. We take pride in responding promptly, so if your application aligns with our current opportunities, you’ll hear back from us with next steps. Your journey with Toast begins here, and we’re excited to see what you bring to the table!
- Vetting Call

If your application is successful, we’ll schedule a vetting call with a member of the Toast team. This 30-45 minute informal conversation is designed for us to get to know you better and assess your skills. Be prepared to discuss your past projects, the challenges you’ve tackled, and the impact you’ve made. This is your chance to shine and show us why you’re a great fit for the roles we offer.
- Profile Creation

Once you’ve impressed us in the vetting call, we’ll create an unbiased profile that highlights your experience while minimizing common biases. Instead, we focus on your skills, industry experience, and the impact you’ve made. This way, your profile reflects your true potential and accomplishments.
- Client Submission

After crafting your unbiased profile, we submit it to our trusted clients. We work closely with these clients to ensure they understand the value you bring. Throughout their interview process, we remain by your side, providing support and guidance. Our goal is to help you navigate the hiring process smoothly and confidently, ensuring you have the best chance to secure a role that fits your skills and aspirations.

📌 Director, Demand Generation (Vancouver)
🏢 Toast
📍 Vancouver