E-Commerce Merchandiser & Performance Marketer

Own how product shows up - and what drives the sale - across our consumer storefronts.

THE ROLE

You'll own the product side of our consumer experience - our direct-to-consumer storefronts. The heart of the role is developing the stories within our inventory: what to feature, why now - then executing them on the consumer side so the product we push is relevant, complete, scheduled, and driving sales. You'll also own the demand side: paid media, email automation, and a contemporary martech stack.

And as our sharpest read on digital performance, you'll lend that expertise to analysis and optimization across all our platforms - wholesale included.

WHAT YOU'LL OWN

Merchandising & content

- Present inventory cleanly and completely - accurate product data, imagery, and collections across our DTC storefronts.
- Bridge inventory and storefront - surface the right product at the right time and schedule launches, drops, and seasonal transitions.
- Keep the most relevant, in-stock, on-theme product front and centre; merchandise category and collection pages to convert.
- Develop the stories within our inventory - what to feature and why now - and brief our creative team to build them.

Demand & performance

- Build and optimize lifecycle email in Klaviyo - welcome, browse and cart abandonment, post-purchase, win-back.
- Run and optimize paid media - Meta, Google, and paid social - against ROAS and CAC targets.
- Analyze performance across all our platforms - consumer and wholesale - and drive the optimization it points to.




- Turn the sell-through read into what we push next - including the highlights our wholesale team should lead with.

Work with AI We expect this person to be confident and competent using AI tools to make the role efficient - product copy, creative and audience iteration, analysis, and reporting. The goal is more output, faster, at a higher standard. THE SKILLS YOU WILL BRING TO THE ROLE

- 3-5+ years in e-commerce merchandising, digital marketing, or a blended DTC role.
- Hands-on Shopify - merchandising, collections, product data, and theme content.
- Klaviyo (or a comparable ESP) and a modern marketing-tech stack.
- Hands-on paid media - Meta, Google, and paid social - plus lifecycle email; you own demand, not just presentation.
- A strong eye for product presentation, plus comfort with analytics (GA4, Shopify).
- Confident, competent using AI tools in day-to-day work.
- Post-secondary education in business, marketing, or a related field - or equivalent experience.

A serious advantage Not required — but any of these would set you apart from other applicants:

- Experience scaling a DTC brand from an early stage.
- Conversion-rate optimization or on-site A/B testing experience.
- Apparel, fashion, or premium-brand experience.




- Familiarity with ERP or inventory systems (Sage 300 an asset).

WHAT SUCCESS LOOKS LIKE - Our storefronts are cleaner, more complete, and convert better than they do today.

- You're driving real, growing traffic to our consumer storefronts.

- You can point to the sales you moved - and the merchandising and campaigns that moved them.

ABOUT THROAT THREADS APPAREL

Throat Threads Apparel is a leading distributor of famous apparel, footwear, and accessory brands - a five-time Profit 100 company, 32 years in business. We think of ourselves as a 32-year-old startup, and we're building our own direct-to-consumer business around premium menswear brands, with storefronts across the US and Canada - this role helps shape it from the ground up.

WHY YOU'LL LOVE WORKING HERE

Competitive salary and a full extended health & dental package - vision, critical illness, and wellness coverage.

Additional support through a virtual health-care platform.

Monday-Friday, 8:30am-5:00pm, with an optional hybrid schedule after training and probation.

A talented, driven team that's focused on growing, innovating, and caring about people.

HOW TO APPLY

Join our team - and be part of our success email your resume to [email protected]

Pay: $60,000.00-$75,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Mileage reimbursement
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Store discount

Work Location: In person

📌 E-Commerce Merchandiser & Performance Marketer (Burlington)
🏢 Throat Threads Apparel
📍 Burlington