GROWTH MARKETING SPECIALIST — INDEPENDENT CONTRACTOR

Independent Contractor Initial Term: October–December 2026

Monthly Retainer: $5,000 CAD

Expected Capacity: Approximately 25–30 hours per week

ABOUT US

Dean Davidson is a Canadian jewelry brand based in downtown Toronto. Since launching in 2007, Dean Davidson has grown into a globally recognized brand, with designs featured in publications including Vogue, Harper’s Bazaar, and InStyle, and carried by boutiques and department stores around the world. We’re a growing, entrepreneurial team looking for people who are excited to work hands-on, move quickly, test recent ideas, and directly influence the growth of the business.

THE OPPORTUNITY

Dean Davidson is looking for an experienced Growth Marketing Specialist to support the business as an independent contractor for an initial three-month engagement through Q4 2026. The primary focus of this engagement will be Paid Media & Acquisition and Retention & Lifecycle Marketing, with hands-on ownership and execution across Meta, Google, Klaviyo, and related digital marketing channels.

You’ll partner closely with the Marketing Director and broader marketing team to translate business objectives into campaigns, tests, optimizations, and actionable insights that drive measurable growth.

We’re looking for someone who is equally comfortable analyzing performance, identifying opportunities, making recommendations, and working directly within platforms to implement and optimize campaigns.

While acquisition and lifecycle marketing will be the core focus, the contractor may also support broader digital marketing initiatives across eCommerce, social, influencer, PR, partnerships, and campaign execution as needed.

The initial engagement will run through December 31, 2026 and may be extended into 2027 by mutual agreement.

SCOPE OF WORK

PAID MEDIA & ACQUISITION

- Provide hands-on management, execution, and optimization of Dean Davidson’s Meta and Google Ads programs.
- Build, launch, monitor, and optimize campaigns across prospecting, retargeting, and customer audiences while proactively flagging opportunities, risks, and recommended actions.
- Manage campaign structure, audiences, budgets, bidding, placements, creative rotations, and testing.
- Monitor performance against key KPIs including revenue, ROAS, MER, CAC/NCAC, CVR, CTR, CPM, and customer acquisition.
- Identify opportunities to scale winning campaigns while improving overall efficiency.
- Develop and maintain a structured testing roadmap across creative, messaging, audiences, offers, landing pages, and campaign structures.
- Partner with the creative team to translate performance insights into actionable creative recommendations and briefs.
- Support campaign forecasting, media allocation, budget pacing, and optimization against weekly and monthly revenue targets.

RETENTION & LIFECYCLE MARKETING





- Support the strategy, execution, testing, and ongoing optimization of email and SMS marketing through Klaviyo.
- Build and support campaign setup, segmentation, scheduling, testing, and reporting.
- Identify opportunities to improve automated lifecycle flows including Welcome, Browse and Cart Abandonment, Post-Purchase, Winback, and other customer journeys.
- Build and refine customer segments based on behaviour, purchase history, lifecycle stage, and engagement.
- Analyze acquisition and retention performance together to identify opportunities across the full customer lifecycle.
- Help improve the customer journey from new customer acquisition through repeat purchase.
- Identify opportunities to increase repeat purchase rate, retention, customer lifetime value, and overall marketing efficiency.
- Support testing across messaging, offers, cadence, segmentation, subject lines, and automated journeys.
- Monitor lifecycle performance and translate results into clear recommendations and next steps.

REPORTING & GROWTH INSIGHTS

- Monitor performance across Shopify, GA4, Meta, Google Ads, Klaviyo, and other relevant platforms.
- Prepare concise weekly performance reporting highlighting what happened, why it happened, and what we should do next.
- Analyze performance across acquisition, conversion, retention, new vs. returning customers, and product performance.
- Identify trends, growth opportunities, and areas requiring further investigation.
- Translate performance data into clear recommendations and actionable next steps rather than simply reporting metrics.
- Support ongoing forecasting and performance planning across acquisition and retention channels.

BROADER DIGITAL MARKETING SUPPORT

While acquisition and lifecycle marketing will be the core focus of the engagement, the contractor may also support the broader marketing team with digital execution as needed.

This may include

- Supporting eCommerce campaigns, landing pages, merchandising updates, promotions, and site launches.
- Assisting with campaign setup and coordination across digital channels.
- Supporting social media initiatives, paid amplification, and campaign rollouts.
- Helping execute influencer, affiliate, PR, and partnership initiatives where there is a digital or performance component.
- Supporting creator and influencer content for paid media usage and amplification.
- Assisting with campaign tracking, UTM structure, platform QA, pixels, feeds, and integrations.
- Conducting competitor, customer, creative,



and market research.
- Supporting new marketing technology, Shopify apps, AI tools, attribution platforms, and growth experiments.
- Providing additional hands-on digital marketing support during major launches, promotions, and seasonal campaigns.

QUALIFICATIONS

- 3+ years of hands-on growth, digital, or performance marketing experience, ideally within eCommerce or a consumer brand.
- Strong hands-on experience managing Meta Ads and Google Ads.
- Experience independently building, launching, optimizing, and reporting on paid media campaigns.
- Strong understanding of performance metrics including ROAS, MER, CAC, NCAC, CVR, AOV, LTV, and retention.
- Experience with Shopify, Klaviyo, and GA4.
- Working knowledge of lifecycle marketing, email/SMS strategy, segmentation, and automated flows.
- Comfortable analyzing customer behaviour across both acquisition and retention.
- Strong understanding of performance creative and how creative impacts paid media results.
- Analytical and able to turn data into clear recommendations and actions.
- Highly organized with strong attention to detail.
- Comfortable working across multiple priorities in a fast-moving, entrepreneurial environment.
- Comfortable working independently and being highly hands-on — this engagement requires direct execution within platforms, not simply agency or vendor management.
- Strong communicator who can collaborate effectively with creative, eCommerce, merchandising, and marketing teams.

CONTRACTOR ENGAGEMENT STRUCTURE

This is an independent contractor engagement with an initial three-month term running from October through December 2026. The engagement is expected to require approximately 25–30 hours of capacity per week, with flexibility in how that time is structured based on business priorities, campaign needs, and agreed deliverables.

Because paid media requires ongoing management, regular availability throughout the working week will be expected for campaign monitoring, optimization, reporting, communication, and key launches.

The contractor may also be required to attend occasional meetings, planning sessions, launches, or other collaborative sessions as reasonably required for the engagement.

Monthly retainer: $5,000 CAD.

The initial engagement may be extended into 2027 by mutual agreement.

APPLICATION REQUIREMENTS/HOW TO APPLY:

TO BE CONSIDERED FOR THIS POSITION, PLEASE INCLUDE ANSWERS TO THE QUESTIONS BELOW IN YOUR COVER LETTER:

- Your experience with Meta and/or Google (ie. brands/paid accounts you have managed, an example of a campaign/test/optimization that improved acquisition performance)
- Approximate monthly paid media budgets you have managed
- Your experience with Klaviyo and lifecycle marketing (i.e. an example of an initiative you implemented to improve retention, repeat purchase, or customer lifetime value)

📌 Growth Marketing Specialist — Independent Contractor (Toronto)
🏢 Dean Davidson Design
📍 Toronto