Who you are

- Have 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition

- Have owned a meaningful program budget and can walk through how you allocated it, what returned, and what you cut

- Are still hands-on. You get into the ad platforms, the automation platform, the dashboards, and the data yourself

- Have already changed how a marketing team works by introducing AI tools, and can describe honestly what worked and what did not

- Are fluent in analytics. You can size an opportunity, design a test, and defend a number in front of the sales team

- Have marketed to technical buyers, ideally platform engineers or infrastructure teams

- Have built or managed a small team

- Work well with autonomy and know when to ask for support

- Have worked in open source, developer tools, cloud infrastructure, or AI infrastructure

- Have run growth for a sales-led and a self-serve motion at the same company

- Have used intent data and account signal tools

- Have shipped something yourself with AI. A workflow, a script, an internal tool, an agent

- Have contributed to a technical community rather than only marketed to one

What the job involves

- We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows

- You will own campaigns, and the systems across our marketing stack. This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions





- Full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving open source top of the funnel
- The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership

- Paid media. You set the channel mix, the targeting, and the efficiency bar against company and sales targets

- Lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting

- Conversion, organic search, and AI answer visibility across upbound.io, and modelplane.ai
- The self-serve motion, from signup through activation to paid conversion, in partnership with the product and engineering organization

- Build and manage a growth team built over several quarters across

- Manage and maintain relationships and efficiencies with agencies, and vendors

- Evaluate, pilot, and adopt AI-native marketing tools. Retire the ones that do not earn their place

- Replace manual reporting with AI-assisted analysis so the team spends its time on decisions instead of spreadsheets

- Compress the campaign production cycle. Audience research, creative variants, landing pages, and iteration should move in days, not weeks

- Build agentic workflows for repeatable work such as list building, enrichment, signal routing, and post-campaign analysis

- Set the standard for how AI-assisted work gets reviewed. Speed matters. So does accuracy in a market of technical buyers who will catch a wrong claim immediately

- Bring a point of view on what happens to the funnel as buyers research through AI assistants instead of search engines, and get us there first

Perks

- Health Care Benefits
- 401(k) Plan

- Remote First - Work From Anywhere

- Flexible Hours & PTO

- Home Office Stipend

- Equity

📌 Head of Growth Marketing (Canada)
🏢 Upbound
📍 Canada