Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. We’re looking for a Vice President, Creator Marketing - Health & Financial Services to lead and grow our Creator Marketing business in Canada across highly regulated industries, with a primary focus on Health and Financial Services, while contributing to the strategic expansion of our Creator Marketing offering across North America. Reporting into the Head of Creator, North America, this role is ideal for a senior leader who understands both the prospect and complexity of creator marketing in regulated environments. You will help clients harness the credibility, reach and influence of creators while navigating the regulatory, legal, reputational and compliance considerations unique to Health and Financial Services. This leader will combine deep creator marketing expertise with category fluency and sound judgment, developing programs that are innovative, compliant, credible and effective. As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of clients, lead high-performing teams, and help define how Edelman approaches creator marketing in categories where trust, accuracy and responsible influence are paramount. KEY RESPONSIBILITIES Lead a portfolio of Health and Financial Services clients in Canada,



delivering strategic, insight-led creator marketing programs that drive measurable communications and business outcomes. Serve as a senior strategic advisor to clients, helping senior stakeholders navigate creator strategy within complex regulatory, legal, compliance and reputational environments. Develop sophisticated creator strategies that balance audience relevance, creative effectiveness, trust, accuracy and regulatory requirements. Oversee the development and execution of integrated, cross-channel creator campaigns spanning social, digital, experiential, earned media and paid amplification. Partner closely with client and agency legal, regulatory, medical, compliance and risk stakeholders, ensuring creator programs are designed with appropriate safeguards and processes from the outset. Help establish and evolve best practices, governance models and operating frameworks for creator marketing in regulated categories. Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, particularly our capabilities and offerings for regulated industries. Partner with the Head of Creator, North America, sector leadership and cross-regional teams to align strategy, standards and innovation across markets. Collaborate closely with Health, Financial Services, Strategy, Creative, Earned, Social, Digital, Media and other integrated teams to develop holistic client solutions. Lead, mentor and inspire high-performing teams, fostering a culture of collaboration, inclusion, accountability and excellence. Drive operational rigor and process improvement, particularly around creator vetting, contracting, disclosures, content review and approval workflows, claims and risk management. Play a leadership role in new business development, including pitches, proposals and organic

📌 Vp, Creator Marketing (Health & Financial Services) (Toronto)
🏢 CA001 Edelman PR Worldwide Canada In
📍 Toronto