We're transforming the grocery industryAt Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the wide-ranging needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.Instacart is a Flex First teamThere’s no one‑size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in‑person events. Learn more about our flexible approach to where we work.OverviewAs a Marketing Analyst, you'll play a critical role in measuring, analyzing, and optimizing Instacart's growth across multiple marketing channels, including SEO, SEM, paid social, display, and other digital acquisition channels. You'll combine analytical rigor, marketing intuition, and channel fluency to uncover insights that drive smarter investment decisions and stronger performance across our marketing funnel.This is a rare opportunity to impact a high‑growth company that's changing the way people feed their households. Our team excels in using data‑driven insights and developing frameworks to address complex challenges within the marketplace. We serve as a point of connection between teams, facilitating collaboration, idea sharing, and alignment, helping Instacart develop more holistic solutions. You'll gain high visibility into Instacart's Marketing, Product, Operations, Finance, Engineering, and Data Science teams. We're looking for a self‑driven, strategic thinker who can hit the ground running to ultimately influence decision‑making across the entire organization.About the JobIn this dynamic role, your responsibilities will include:Own reporting and insights across multiple marketing channels (SEO, SEM, paid social, display, affiliate, etc.), providing visibility into spend efficiency, CPA, ROAS, LTV,



and conversion metricsPartner with growth marketing teams to evaluate campaign and channel performance, identify high‑ROI opportunities, and optimize budget allocation across platformsLead SEO performance analysis — tracking organic visibility, technical SEO health, keyword rankings, and on‑site engagement data to inform both content strategy and technical roadmapsBuild and maintain dashboards and data pipelines in SQL and BI tools (Looker, Tableau, etc.) to automate reporting and enable self‑service analytics for marketing stakeholdersDevelop attribution and incrementality frameworks to understand cross‑channel impact, measure marketing efficiency, and optimize investment across paid and organic channelsCreate robust analytical frameworks to refine decision‑making across various marketing initiatives and channel experimentsConduct A/B testing and experimentation to measure channel lift, creative effectiveness, landing page optimization, and audience targeting outcomesTranslate complex datasets into understandable narratives and actionable recommendations for both technical and non‑technical audiencesProactively identify areas for significant impact, growth opportunities, and investment prioritization across the marketing portfolioCommunicate insights effectively to marketing stakeholders and senior leadership, influencing decisions on channel strategy, budget allocation, creative direction, and product developmentCollaborate cross‑functionally with data science, product, engineering, and business development teams to ensure marketing data is properly tracked, tagged, attributed, and integrated into broader company analyticsHelp prioritize and define roadmap for marketing analytics initiatives and tool developmentAbout YouMinimum QualificationsBachelor's degree (or equivalent) in Marketing Analytics, Economics, Computer Science, Statistics, or a related quantitative field4+ years of experience in marketing analytics, growth analytics, or digital marketing measurementStrong SQL proficiency — capable of querying large datasets, building automated data pipelines, and performing complex joins and aggregationsExperience with marketing analytics tools across multiple channels,



including:SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.)Paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.)Web analytics (Google Analytics, Adobe Analytics, etc.)Deep understanding of marketing metrics (CTR, CVR, CPC, CPA, CAC, ROAS, LTV, share of voice, etc.) and experience using data visualization tools (Looker, Tableau, Power BI)Knowledge of attribution models (multi‑touch, last‑click, data‑driven) and how they affect channel optimization and media investment decisionsProven ability to synthesize data into compelling narratives and translate complex analysis into clear, actionable recommendationsExcellent communication skills with the ability to engage with senior leadership and present to executive audiencesExperience managing and prioritizing work across multiple teams and stakeholders in dynamic environmentsComfort working in ambiguous environments with the ability to define problems, develop frameworks, and drive toward solutions independentlyGrowth mindset — curious, proactive, and eager to test hypotheses, learn from results, and share insightsPreferred QualificationsExperience with statistical analysis and experimentation (A/B testing, incrementality testing, causal inference)Familiarity with Python or R for advanced analysis, marketing mix modeling, or predictive analyticsExperience with and passion for working in ambiguous, high‑growth, 0‑1 environmentsKnowledge of incrementality measurement techniques and marketing mix modelingUnderstanding of technical SEO, site architecture, and web performance metricsExperience with customer segmentation, cohort analysis, and behavioral analytics#LI-RemoteInstacart provides highly market‑competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.For Canadian based candidates, the base pay ranges for a successful candidate are listed below.CAN$143,000 – $151,000 CAD#J-18808-Ljbffr

📌 Senior Marketing Analyst (Multiple Levels) - C$143,000 - C$151,000 A Year - Remote (Toronto)
🏢 Instacart
📍 Toronto