Job PurposeThe Senior Specialist, CRM Campaign Operations is responsible for the accurate, timely, and effective execution of CRM and customer lifecycle campaigns that support appointment generation, customer engagement, database prospect conversion, and long‑term customer value for HearingLife Canada.Reporting to the Manager, Customer Lifecycle & CRM, this role owns the operational delivery of campaign workflows across customer and database prospect programs, including audience requirements, list coordination, campaign setup, direct mail and email coordination, vendor handoffs, quality assurance, tracking support, documentation, and post‑campaign performance inputs.The role ensures that campaign execution is aligned to business priorities, global CRM and database standards, privacy and compliance expectations, brand guidelines, and local operating requirements. The Senior Specialist works closely with the Customer Lifecycle & CRM Manager, Data/IT, Analytics, Brand, NAC, Clinics, Finance, vendors, and Global Marketing to ensure CRM campaigns are executed with strong discipline and clear performance visibility.This is a senior individual contributor role that requires strong ownership, attention to detail, data discipline, stakeholder coordination, and the ability to manage multiple campaigns and timelines while maintaining high standards of accuracy, customer relevance, and operational quality.Success CriteriaSuccess in this role is measured by the ability to deliver CRM and customer lifecycle campaigns accurately, on time, and with strong operational discipline across customers and database prospects.The Senior Specialist is accountable for translating campaign plans into transparent execution requirements, including audience and list needs, segmentation logic, campaign timelines, vendor instructions, QA steps, tracking requirements, and delivery documentation.The role is expected to strengthen campaign reliability by improving list accuracy, reducing execution errors, documenting campaign processes, maintaining explicit handoffs, and supporting consistent quality assurance before launch.Success also includes supporting visibility into campaign and funnel performance by maintaining accurate campaign documentation, tracking inputs, post‑campaign summaries, and reporting support for created appointments, scheduled appointments, completed appointments, engagement, conversion, and other relevant KPIs.Cross‑functional success is demonstrated through strong coordination with the Manager, Customer Lifecycle & CRM, Data/IT, Analytics, Brand, NAC, Clinics, Finance, vendors, and Global Marketing to ensure campaign requirements are clear, executable, compliant,



and aligned to customer journey expectations.Senior specialist success is demonstrated through proactive ownership, strong judgment, accurate execution, clear communication, problem‑solving, and the ability to support a more disciplined and scalable CRM campaign operating model.Responsibilities and Key Performance ActivitiesCampaign Execution and OperationsOwn the operational execution of CRM and customer lifecycle campaigns across customers and database prospects, including direct mail, email, outbound campaign support, reminder programs, reactivation programs, upgrade initiatives, and other database marketing activities.Translate approved campaign plans into detailed execution requirements, including audience criteria, segmentation logic, offer details, creative inputs, timelines, vendor instructions, QA steps, tracking needs, and documentation.Coordinate list and audience requirements with Data/IT, Analytics, and relevant system owners to ensure accuracy, completeness, suppression logic, compliance, and timely delivery.Manage campaign setup and handoffs across internal teams, agencies, print/mail vendors, email partners, and other external partners as required.Maintain campaign calendars, execution trackers, list request logs, QA checklists, vendor timelines, and documentation that provide clear visibility into campaign status and dependencies.Ensure campaigns are launched accurately, on time, and in line with approved briefs, brand standards, customer journey expectations, and operational requirements.CRM, Data, and Quality AssuranceApply strong QA discipline across CRM campaign execution, including audience validation, offer checks, creative/version control, list counts, suppression logic, personalization fields, tracking codes, landing page or booking links, and vendor proofs where applicable.Support database quality improvement by identifying recurring data issues, list challenges, segmentation gaps, and operational risks that may affect campaign accuracy or performance.Document campaign setup details, audience assumptions, list logic, exclusions, campaign IDs, source codes, timelines, and final deployment information to support reporting and future optimization.Coordinate with Data/IT and Analytics to support database health initiatives, data accuracy, segmentation consistency, and campaign tracking requirements aligned to global standards.Escalate campaign risks, data gaps, timing issues,



quality concerns, or execution barriers early with clear options and recommended next steps.Maintain disciplined version control and ensure only approved assets, offers, lists, and campaign details are used in market.Performance Support and Continuous ImprovementSupport weekly and monthly CRM performance reviews by preparing campaign execution updates, list summaries, campaign status, delivery details, and post‑campaign inputs.Provide accurate inputs for performance reporting, including campaign timing, audience size, channel, offer, source codes, delivery volumes, and other execution details needed to interpret results.Assist the Manager, Customer Lifecycle & CRM in identifying operational learnings, campaign process improvements, audience opportunities, and execution risks based on campaign delivery and performance outputs.Support test‑and‑learn activity across segmentation, cadence, offers, channel mix, calls‑to‑action, direct mail, email, reactivation triggers, and customer journey touchpoints by ensuring tests are operationally clear and measurable.Contribute to improved campaign governance by maintaining templates, checklists, timelines, documentation standards, and repeatable processes.Look for opportunities to improve campaign speed, accuracy, handoffs, vendor coordination, QA, and overall execution efficiency.Stakeholder and Vendor CoordinationWork closely with the Manager, Customer Lifecycle & CRM to support campaign planning, prioritization, execution readiness, and delivery follow‑up.Coordinate with Brand and creative partners to ensure campaign assets, messaging, offers, and versions are ready for deployment and aligned to approved requirements.Coordinate with NAC, Clinics, and operational partners to ensure campaign timing, call follow‑up needs, clinic readiness, and customer handling considerations are understood where applicable.Work with agencies, print/mail vendors, email partners, and other vendors to manage execution requirements, proofs, timelines, data transfers, quality checks, and issue resolution.Collaborate with Global Marketing where needed to support implementation of CRM, database, campaign, and customer journey standards in the Canadian market.Communicate clearly and proactively with stakeholders on campaign status, risks, dependencies, approvals, and delivery updates.Key DeliverablesCRM campaign execution plans and deployment trackers.Campaign calendars, list request logs, audience summaries, segmentation documentation, and QA checklists.Direct mail, email, outbound campaign, reactivation, reminder, upgrade, and customer lifecycle campaign coordination.Vendor handoff documents, proofs, approval tracking, data

📌 Sr. Specialist, Crm Campaign Operations (Toronto)
🏢 HearingLife Canada
📍 Toronto