Drive impactful marketing initiatives as a Lifecycle Marketing Manager at BIS Safety Software, based in Sherwood Park. Use your analytical skills to foster effective email communications and data strategies. In this foundational role, you will create a robust email program that meets both software and training needs for our clients.

Your analytical mindset will help maintain explicit audience mappings and messaging strategies while ensuring that all marketing practices comply with legal standards. Help shape our marketing framework through hands-on management of HubSpot systems. Key Responsibilities:

- Implement and manage a comprehensive email marketing program
- Develop key audience profiles and messaging flows
- Ensure compliance with CASL and CAN-SPAM
- Maintain accurate lead data and funnel integrity
- Create actionable reporting for leadership decisions Requirements:
- Over 4 years in email marketing or marketing operations
- Hands-on HubSpot experience
- Familiarity with Canadian anti-spam laws
- Proven lead generation experience
- Record of developing successful email campaigns Harness your skills to enhance marketing effectiveness and customer engagement at BIS Safety Software.

📌 Lifecycle Marketing Manager Position in Sherwood Park (Red Deer)
🏢 BIS Safety Software
📍 Red Deer