- Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables - Support and execute integrated ABM strategies targeting high-value accounts in collaboration with Sales - Develop tailored campaign and event content and offers aligned with the buyer journey - Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration - Use marketing technology and processes to manage campaigns, events, audience segmentation, performance metrics, and reporting - Create and deliver event experiences showcasing company services - Lead project management to ensure campaigns and events are delivered on time and on budget - Own the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, on-site execution, and follow-up - Collaborate with marketing, sales, executives, stakeholders, and external vendors - Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies - Track and report lead capture, follow-up workflows, pipeline, and revenue contribution - Coordinate campaign and event debriefs to optimize processes - Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales Requirements - Bachelor’s degree in marketing, communications, or a related field - 5+ years of B2B marketing experience,



ideally in cybersecurity or quick-moving tech environments - Experience planning and executing in-person events, including 3rd party events and roundtables - Experience planning and executing virtual events, including webinars, roundtables, and podcasts - Experience with project management tools such as Monday.com Core Competencies Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on event planning and management. Proficient in utilizing marketing technology for campaign management and performance analysis. Highest-signal resume keywords - Lead Generation Programs - Integrated ABM Strategies - Event Planning and Execution - Project Management - Marketing Technology Hard Skills - B2B Marketing - Campaign Management - Audience Segmentation - Performance Metrics - Event Budget Management - Lead Capture Tracking - Content Development - Engagement Optimization - Virtual Event Execution - In-Person Event Planning Soft Skills - Collaboration - Communication - Project Leadership - Stakeholder Engagement - Analytical Thinking Industry Keywords - Cybersecurity - Tech Environments - B2B Marketing - Lead Nurture - Pipeline Acceleration Tools & Technologies - Monday.com - Marketing Automation Tools - Webinar Platforms - Event Management Software

📌 Marketing Manager – Events (Fredericton)
🏢 Jobtailor
📍 Fredericton