- Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables
- Support and execute integrated ABM strategies targeting high-value accounts with Sales
- Develop tailored campaign and event content and offers aligned with each stage of the buyer journey
- Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration
- Use marketing technology and processes to manage campaigns, events, audiences, performance metrics, and reporting
- Create and deliver event experiences showcasing company services
- Lead project management to deliver campaigns and events on time and on budget
- Manage the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, on-site execution, and follow-up
- Collaborate with marketing, sales, executives, stakeholders, and external vendors
- Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies
- Track and report lead capture, follow-up workflows, pipeline contribution, and revenue
- Coordinate campaign and event debriefs to optimize processes
- Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales Requirements - Bachelor’s degree in marketing, communications, or a related field




- Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments
- Proven experience planning and executing in-person events, including 3rd party events and roundtables
- Proven experience planning and executing virtual events, including webinars, roundtables, and podcasts
- Experience with project management tools such as Monday.com Core Competencies Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a robust focus on event management and performance optimization. Proficient in managing the full lifecycle of marketing campaigns and events, ensuring alignment with sales and stakeholder objectives. Highest-signal resume keywords - B2B Marketing Experience
- Event Planning and Execution
- Lead Generation Programs
- Project Management
- Marketing Technology Utilization Hard Skills - Lead Generation
- Campaign Development
- Event Management
- Performance Analysis
- Budget Management Soft Skills - Collaboration
- Communication
- Project Management Industry Keywords - Cybersecurity
- Tech Environments
- ABM Strategies
- Buyer Journey
- Virtual Events Tools & Technologies - Monday.com
- Marketing Automation Tools

📌 Marketing Manager – Events (Cape Breton Island)
🏢 Jobtailor
📍 Cape Breton Island