REPORTS TO: Head of Sales, Sales Operations & Sales EnablementLOCATION: Mississauga Head Office (preferred); Remote within Canada considered for the right candidateAbout Choice Hotels Canada:Choice Hotels Canada is one of the largest and most successful lodging franchisors in the country, with more than 350 open properties. The ChoiceTM family of hotel brands provides business and leisure travellers with a range of high-quality lodging options, including limited- to full-service hotels in the upscale, mid-scale, extended-stay, and economy segments. Brands in Canada include Ascend Hotel Collection, Radisson, Radisson BLU, Country Inn & Suites, ComfortTM, Sleep Inn, Quality, Clarion, MainStay Suites, Park Inn, Econo Lodge and Rodeway Inn. All hotels are independently owned and operated. Choice Hotels Canada is a subsidiary of Choice Hotels International, Inc., with nearly 7,500 hotels, representing almost 630,000 rooms, in 46 countries and territories. The award-winning Choice Privileges loyalty program offers members benefits from everyday rewards to exceptional experiences. For more information, visit www.Choicehotels.Com.I. PURPOSE OF THE ROLEThe role is accountable for delivering commercial performance support across an assigned portfolio of Upscale Hotels, with a primary focus on B2B engagement, sales effectiveness, and revenue optimization.Working in close partnership with Franchise Services Directors, Revenue Management, Marketing, Distribution, and Loyalty teams, this role provides an additional layer of commercial expertise to support property Sales teams. The focus is on strengthening engagement with brand programs, improving alignment with demand opportunities, and enhancing overall commercial effectiveness.This is a field-facing, influence-led role.



Success will come from building credibility with property Sales teams, leveraging cross-functional insights, and translating strategy into actionable sales practices.The position serves as a trusted commercial advisor with a strong emphasis on performance improvement, sales activation, and commercial alignment across the upscale portfolio.II.KEY RESPONSIBILITIES AND ACCOUNTABILITIESBuild strong working relationships with property Sales leaders, General Managers, and ownership groups, in partnership with Franchise Services DirectorsDrive franchisee satisfaction by supporting revenue generation, profit growth, and commercial program adoptionPartner with property Sales leaders to strengthen B2B performance across Business Travel and Group segmentsConduct regular commercial performance reviews and align on action plansMonitor performance data with focus on B2B contribution and channel mixPartner with Revenue Management to translate insights into actionCollaborate with Marketing and Distribution to support program adoptionAct as a bridge across Sales, RM, Marketing, Distribution, and LoyaltySupport adoption of sales tools and platformsDeliver consultation services with emphasis on commercial activationStay current on industry trends and B2B dynamicsAct as a trusted commercial advisor to property Sales teamsAlign closely with Franchise Services and cross-functional teamsProvide commercial-focused insights and feedbackPerform additional duties as requiredIII.



SKILLS, EDUCATIONAL BACKGROUND & EXPERIENCEPost-secondary education7–10 years of relevant hotel leadership experience, with robust emphasis on property-level sales experience (Business Travel and/or Group)Sales experience is critical to establishing credibility with property teamsExposure to Revenue Management and/or Distribution is considered an assetStrong cross-functional commercial understandingData-informed decision-making abilityAdvanced Microsoft Office skillsStrong presentation and communication skillsHigh curiosity and learning agilityAbility to travel (~50%)IV.COMPENSATIONBase salary range: $115,000 - $130,000 annuallyBonus: Eligible for a discretionary annual, performance-based bonus.V.HOW TO APPLYResumes, along with a cover letter, should be sent to [email protected] thank all applicants for their interest in this position; however, only applicants selected for an interview will be contacted.Everyone at Choice Hotels Canada is required to carry out the duties of their role while upholding the essential principles of our respectful workplace policies and treating everyone with respect, regardless of position. At Choice Hotels Canada, valuing diversity and inclusion is key to a respectful workplace.Choice Hotels Canada is committed to fostering a diverse and inclusive workplace. We welcome and encourage applications from diverse candidates, including people with disabilities. Accommodations are available upon request for candidates participating in all aspects of the selection process.VI.DISCLOSURESThis posting is for an existing vacancy.Artificial intelligence is not used in the screening, assessment, or selection of applicants for this position.#J-18808-Ljbffr

📌 Franchise Performance Director – Commercial (Upscale Portfolio) - C$115,000 - C$130,000 A Year (Mississauga)
🏢 Choice Hotels Canada
📍 Mississauga