eMonster Solutions is a fast-growing Canadian technology and digital marketing company, that has been recognized by Forbes as one of Canada’s Best Startup Employers. We partner with businesses across Canada to deliver end-to-end digital solutions, including custom software and ERP systems, website development, SEO, paid media, and creative marketing.

Role Overview

We are seeking a proactive and detail-oriented Paid Media Specialist to join our digital marketing team. This position is ideal for a candidate with hands-on experience managing paid search and paid social campaigns across Google Ads, Meta Ads, and other advertising platforms. You will manage campaigns across multiple client accounts, analyze performance, and drive ongoing optimization to support lead generation and ecommerce sales.

What You Will Do

- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
- Perform keyword, audience, and competitor research to identify relevant advertising opportunities.
- Review search terms and audience performance to refine keyword targeting, match types, negative keywords, audience segments, and remarketing strategies.
- Write and test ad copy, and collaborate with creative teams to develop and test image and video assets.
- Manage campaign budgets across platforms, monitor spending, and adjust bidding strategies and budget allocation to support client objectives.
- Set up, validate, and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and platform-specific tracking tools.
- Monitor Google Merchant Center product feeds and Meta product catalogs, and coordinate updates to support ecommerce campaigns.




- Analyze campaign performance and translate findings into clear optimization actions, considering conversion quality, acquisition costs, and return on ad spend.
- Prepare monthly performance reports and communicate campaign results, key changes, and recommendations.
- Work closely with design and development teams on landing page improvements, using collaboration tools such as Confluence and Jira.
- Stay current on advertising platform updates, policies, and measurement changes to keep strategies effective.

What We Are Looking For
- Practical experience independently managing and optimizing Google Ads and Meta Ads campaigns across multiple accounts.
- Working knowledge of paid search and paid social advertising, including campaign structure, keyword and audience targeting, remarketing, bidding strategies, and budget management.
- Experience with Google Analytics 4, Google Tag Manager, and Meta Pixel, including conversion tracking and performance analysis.
- Familiarity with Google Merchant Center, Meta product catalogs, and ecommerce product feeds.
- Strong analytical skills with the ability to investigate performance issues and recommend practical improvements.
- Strong communication skills with the ability to write effective ad copy and clearly explain campaign results and recommendations.
- Highly organized, self-motivated, and capable of working independently while contributing to a collaborative team.
- Agency experience, familiarity with Looker Studio, and experience with other advertising platforms such as LinkedIn Ads and RedNote Ads are assets.

Pay: $45,000.00-$50,000.00 per year

Perks

- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Work Location: In person

📌 Paid Media Specialist (Richmond)
🏢 eMonster Solutions
📍 Richmond