Part-Time Marketing & Content Coordinator – Automotive

KAR Auto Parts & KAR Auto Sales

Mississauga, ON

Part-Time | In-Person

Approximately 20–25 hours per week

Opportunity to grow into a full-time Marketing Manager role

About the Opportunity

KAR Auto Parts and KAR Auto Sales are building our marketing function in-house.

Rather than expecting one person to be an expert in every area of marketing, we are building a specialized model using internal talent alongside professional paid-media and content partners.

We are looking for a creative, ambitious and hands-on Marketing & Content Coordinator who wants the opportunity to work across two established automotive businesses and help us build something from the ground up.

This position will begin on a part-time basis, but for the right person there is a clear chance to grow into a full-time position and, over time, take on increasing responsibility as a Marketing Manager.

You will work directly with company leadership and play an important role in shaping how both KAR Auto Parts and KAR Auto Sales present themselves in the market.

This is not a role where you will simply schedule a few Instagram posts each week.

We want someone who enjoys creating, experimenting, learning what works and turning marketing ideas into real campaigns that help grow the business.

What You’ll OwnSocial Media & Short-Form Content

You will help operate KAR almost like an internal automotive content house.

You will

- Plan and manage social media across KAR Auto Parts and KAR Auto Sales
- Develop a consistent weekly content calendar
- Shoot short-form videos using an iPhone, DJI Osmo and other provided equipment
- Edit Reels, TikToks, YouTube Shorts and other social content
- Photograph products, vehicles, staff, customers and events
- Write captions and basic marketing copy
- Identify trends and creative opportunities that make sense for our brands
- Help develop recognizable personalities and storytelling across both companies
- Repurpose content for organic social, paid ads, retargeting and email marketing

We care about quality, but we also care about volume and consistency. We want someone who is comfortable picking up a camera or phone and creating.

KAR Auto Sales – Dealership Content & Brand Building A major part of this role will be helping us build a stronger, more recognizable KAR Auto Sales brand while also creating content that directly helps our sales team sell vehicles.

We do not want our dealership social media to simply be a feed of inventory photos.

We want customers to understand who we are, how we operate, why they can trust us and what makes the KAR buying experience different.

Brand-Building & Trust Content

You will help create content around:

- Behind-the-scenes dealership content
- Meet-the-team videos
- Salesperson and manager introductions
- Vehicle-buying tips
- Financing education
- Trade-in education
- Warranty and protection-plan education
- “What happens before we sell a vehicle” content
- Vehicle inspection and reconditioning stories
- Customer testimonials
- Customer delivery stories
- Dealership culture and day-to-day operations
- Frequently asked customer questions
- Educational videos designed to build trust before a customer ever walks into the dealership
- Community involvement and local partnerships

The goal is to consistently show customers that KAR is a real local dealership with real people behind it.

Vehicle Sales Content

You will also work closely with our sales team to create content designed to help individual vehicles sell.

This may include

- Short vehicle walkaround videos
- New-arrival videos
- “Why this vehicle is worth looking at” content
- Highlighting interesting options, trims and features
- Vehicle comparison content
- Interior and exterior feature videos
- Quick salesperson-led vehicle presentations
- Price-drop or special-offer videos
- Aging inventory campaigns
- “Vehicle of the Day” or “Vehicle of the Week” content
- Social content around unique, desirable or hard-to-find inventory
- Videos that individual sales representatives can send directly to customers
- Content that can be reused in paid social and retargeting campaigns

The goal is not to replace our standardized marketplace vehicle photography. The goal is to add personality, explanation and selling power around the inventory.

A customer may already have seen the vehicle online. Your content should give them another reason to inquire, book an appointment or visit the dealership.

Customer Delivery Content

We also want to build a consistent delivery-content process.

Where customers are comfortable participating, we want to capture:

- Delivery photos
- Short congratulations videos
- Customer reactions
- Quick testimonials
- Referral and review opportunities
- Vehicle and customer photos for social media

We want vehicle deliveries to become a recurring source of authentic content and social proof. KAR Auto Parts – Retail Growth & B2B Commercial Marketing

KAR Auto Parts serves two very different customer groups:

1. Retail consumers / everyday vehicle owners

2. Commercial B2B customers, including repair shops, fleets, dealers and automotive professionals

This role will support both sides of the business.

Retail / B2C Growth

One of the biggest opportunities for this position is helping us grow the retail side of KAR Auto Parts.

We have built a strong commercial business,



but we want significantly more everyday vehicle owners to know who KAR is, understand what we sell and think of us when they need automotive parts.

You will help develop and execute:

- Retail promotions
- Product campaigns
- Local automotive content
- Google Business Profile content
- Seasonal campaigns
- Community marketing
- Consumer education
- Website and promotional content
- Offers designed to drive calls, store traffic and sales
- Content around brakes, batteries, filters, lighting, maintenance and seasonal vehicle needs
- Product comparisons and “what part do I need?” educational content
- Behind-the-scenes store and warehouse content

The goal is to establish KAR as a trusted automotive authority while increasing retail awareness and in-store traffic.

B2B / Commercial Marketing

Our commercial business is a major part of KAR Auto Parts and serves repair shops, fleets, dealers and other automotive professionals.

Marketing should help our outside sales team create more reasons to visit customers, open new accounts, reactivate inactive accounts and grow existing customer spend.

You will help support B2B growth through:

- Monthly and seasonal commercial promotions
- Product-launch campaigns
- Vendor and brand campaigns
- Sales flyers and leave-behind materials
- Promotional materials for outside sales representatives
- Email and SMS campaigns for commercial customers
- Customer reactivation campaigns
- New-account campaigns
- Customer loyalty and rebate-program communications
- New product and supplier announcements
- Shop-focused educational content
- Commercial customer success stories
- Technician and repair-shop content
- Fleet and dealer-focused campaigns
- Supporting special events, vendor days and customer appreciation initiatives

We want our outside sales team to regularly have something useful in their hands when they walk into a customer.

That may be

- A new product
- A special offer
- A seasonal program
- A rebate
- A vendor promotion
- A product comparison
- A customer incentive
- A new service or capability

Part of your role will be working with leadership, suppliers and the sales team to identify what we should be talking about and then turning those opportunities into professional marketing campaigns and materials.

B2B Content

Our commercial customers should also be represented in our content strategy.

This may include

- Repair-shop visits
- Shop-owner interviews
- Technician features
- Product demonstrations
- New product education
- Vendor and supplier content
- Customer spotlights
- Behind-the-scenes warehouse content
- Delivery and logistics content
- Educational content designed specifically for automotive professionals

The goal is to make KAR more visible and valuable to the professional automotive community, not just retail consumers. B2B Database & Account Growth

We also want to improve how we communicate with our existing commercial customer base.

You will help us build and organize segmented marketing lists so we can communicate with customers based on:

- Customer type
- Location
- Product interests
- Purchasing history
- Activity level
- Promotions and programs relevant to them

These lists can then support:
- Product announcements
- Monthly promotions
- Customer reactivation
- Seasonal campaigns
- Rebate and loyalty programs
- Sales-rep follow-up
- Retargeting campaigns

Our goal is for marketing and sales to work together. Marketing should help our sales representatives open more accounts, create more conversations, increase customer spend and retain customers over the long term.

Email, SMS & Customer Database Marketing

We want to build marketing assets that KAR owns.

You will help us

- Build and organize customer email lists
- Segment Auto Parts and Auto Sales audiences
- Create newsletters and promotional emails
- Develop customer reactivation campaigns
- Build audiences for retargeting
- Collect customer contact information appropriately
- Help create repeat-customer and referral campaigns
- Coordinate email and promotional calendars
- Repurpose strong social and video content into email campaigns
- Build audiences that can later be used by our paid-media partners

Our goal is to build databases and audiences we can continue marketing to rather than relying entirely on social media algorithms. Promotions & Campaign Planning

You will work directly with leadership and our teams to identify what we should be promoting each week and month.

Examples could include

- Brake promotions
- Seasonal maintenance
- Batteries
- Winter preparation
- New product launches
- Trade-in campaigns
- Finance campaigns
- Aging vehicle inventory
- Customer referral campaigns
- Weekend dealership events
- Retail Parts specials
- B2B vendor and rebate programs

You should be someone who asks: “What are we trying to sell this month, who are we trying to reach, and what content or campaign can we build around it?”

Working With Our Marketing Partners

You will not be expected to be an expert in everything.





We are building a modular marketing department that includes specialist partners.

Professional Content Production

We have a professional automotive content partner who can produce higher-end brand, storytelling and advertising content.

You will help develop ideas, scripts, offers and concepts for these shoots.

Your day-to-day content should complement these professional productions by giving us a steady stream of authentic content between larger shoots.

Paid Digital Advertising

Specialists will support Meta, Google and other paid-media campaigns.

You will help provide them with:

- Strong creative
- Short-form videos
- Brand assets
- Offers
- Messaging
- Campaign concepts
- Retargeting creative
- Website and landing-page ideas

You should be interested in understanding metrics such as:
- Cost per lead
- Cost per acquisition
- Conversion rate
- Website traffic
- Retargeting
- Campaign performance
- Leads and sales generated

You do not need to be an advanced paid-media specialist on Day 1. You do need to care about whether marketing actually produces business.

Creative & Marketing Support

Depending on your skill set, you may also help with:

- Flyers
- Social graphics
- Canva or Adobe creative
- Website updates
- Landing pages
- Basic SEO
- Google Business Profiles
- Review campaigns
- Event marketing
- Vendor promotions
- B2B sales materials

Who We’re Looking For This opportunity could be a strong fit for:
- A marketing or advertising student
- A recent marketing graduate
- A social media or content professional looking for more responsibility
- A junior marketer who wants to build a portfolio with real businesses
- Someone with automotive enthusiasm who wants to build a career in marketing

You should be:
- Creative
- Organized
- Comfortable being on-site and around people
- Comfortable shooting and editing short-form video
- Comfortable approaching staff and customers for content
- Interested in social media and digital marketing
- Able to work independently
- Willing to take ownership
- Comfortable receiving feedback
- Interested in understanding the business behind the marketing
- Excited by the opportunity to help build a department rather than simply inherit one

Skills That Would Be Valuable Experience with any of the following is an asset:
- Instagram
- Facebook
- TikTok
- YouTube
- Canva
- Adobe Premiere Pro
- CapCut
- Photoshop
- Lightroom
- Meta Business Suite
- Mailchimp or similar email platforms
- WordPress
- Google Analytics
- Google Business Profiles
- Photography
- Video editing
- Copywriting
- Automotive content

You do not need to be an expert in all of these. We care more about creativity, attitude, capability and willingness to learn.

Automotive knowledge or experience is an asset but not required.

Growth Opportunity

This role is intentionally starting part-time while we build the department.

For someone who demonstrates strong ability, takes ownership and helps generate results, we see a clear opportunity for this position to grow.

That could include

Part-Time Marketing & Content Coordinator

→ Full-Time Marketing & Content Lead

→ Marketing Manager

As the department grows, there may eventually be additional content, paid-advertising, e-commerce and creative resources working alongside or underneath this position.

We are looking for someone who wants the opportunity to grow with us.

What Success Looks Like

Within the first few months, we want to see:

- Consistent content being produced across both companies
- A steady pipeline of dealership brand-building content
- Regular vehicle-specific content supporting the sales team
- Stronger social media presence
- More recognizable KAR branding
- Increased awareness of KAR Auto Parts among retail consumers
- Better marketing support for our B2B sales team
- More organized commercial promotions and product campaigns
- Growing email and customer databases
- Retargeting audiences being built
- Organized promotional calendars
- Better coordination between our content and paid advertising
- Marketing that is visibly contributing to customer growth and sales

We are not interested in chasing followers simply for the sake of having followers. The goal is to build attention, trust, customers and revenue.

How to Apply

Please submit your resume along with examples of any work you are proud of.

This could include

- Instagram or TikTok accounts
- Reels or short-form videos
- Photography
- Graphic design
- School projects
- Marketing campaigns
- Websites
- Portfolio work

If you are early in your career, we are completely open to seeing school projects and personal work. We are interested in finding someone with potential and giving them the opportunity to build real experience across two growing automotive businesses.

Pay: $18.00-$34.28 per hour

Expected hours: 20.0 – 30.0 per week

Application question(s)

- What piece of content or marketing work are you most proud of and why?
- If you joined KAR and had an iPhone and a DJI Osmo, what are three pieces of dealership content and three pieces of Auto Parts content you would want to create in your first two weeks?
- How would you use short-form content to help an individual used vehicle sell rather than simply generate views?
- How would you use marketing and content to support a B2B Auto Parts sales representative visiting repair shops?
- What area of marketing are you most interested in becoming great at over the next few years?

Work Location: In person

📌 Part-Time Marketing & Content Coordinator – Automotive (Mississauga)
🏢 [email protected]
📍 Mississauga