Join Arterra Wines Canada as Director of Marketing Strategy to lead shopper marketing initiatives that blend insights with impactful consumer engagement in a hybrid setting.
In this leadership role, you'll guide the shopper marketing team while ensuring alignment with brand and sales objectives. With a solid background in consumer packaged goods, you will utilize your insights to develop scalable marketing platforms and drive sustainable growth. Engage with cross-functional teams to facilitate a proactive approach to shopper marketing.
Key Responsibilities:
• Define national shopper marketing strategy and operating model • Manage the marketing budget with a focus on ROI • Foster a team-oriented and high-performing team culture • Oversee integrated planning and governance for marketing initiatives • Promote best practices for in-store and digital executions
Requirements: • University degree in business or marketing discipline • 6-8 years of shopper marketing experience • Leadership in the alcohol sector is preferred • Strong financial literacy and budget management • Proven track record of delivering measurable results
Elevate shopper marketing efforts while fostering brand loyalty and growth at Arterra. #J-18808-Ljbffr
📌 Director of Marketing Strategy at Arterra (Winnipeg)
🏢 Arterra Wines Canada
📍 Winnipeg
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